Radio personality Mike Calta is staying on local airwaves.
But don't call him Cowhead. He retired the name in April and rebranded his show The Mike Calta Show.
Cox Media Group said it has signed a five-year contract to keep Calta at WHPT-FM 102.5 the Bone. Calta was expected to announce the news today during his afternoon drive show, from 3 to 7 p.m. weekdays.
"It's a big relief,'' he said Monday while on vacation in New York. "This is my fourth contract with them, and the contracts keep getting longer. It's the company (I) want to work for for the rest of my life.''
Calta, 42, was prepared to move to a larger market but wanted to stay in the Tampa Bay area, where he and his wife and two young children live in Land O'Lakes.
Terms of the contract were not disclosed, but Calta said that after growing up poor, it's a great feeling to be making more than the president. (President Barack Obama earns a base salary of $400,000 per year.)
The contract allows for Calta's show to be syndicated. He has tested the show in Orlando and Atlanta and hopes to expand to other Florida markets next year.
Calta, along with morning shock jock Bubba the Love Sponge Clem, has been a familiar voice on the Bone and played a major role in transitioning the station from classic rock to an all-talk format in 2012.
Calta expected his show would continue with the same "immature content as usual'' and was grateful his listeners wanted more of him. His band, Pitbull Toddler, is scheduled to perform July 4 at Hogan's Beach in Tampa.
"After a while, you might get sick of someone,'' he said. "It made me feel good that they wanted me to stay in their lives.''