Moffitt South will become Moffitt Cancer Center at International Plaza when the Tampa center relocates one of its therapy and services clinic from Tampa General Hospital in July.
The $22 million facility going into a former Continental Airlines call center on Boy Scout Boulevard is a few hundred yards east of the upscale mall. But Moffitt made the connection after a focus group confirmed the location is more associated with the 10-year-old upscale mall than Tampa's larger Westshore area.
Moffitt marketers also figure nearby shopping and restaurant options will appeal to people bringing patients for all-day treatments and plan to stage educational events there. About 40 percent of clinic patients live more than one hours drive away.
"We don't know what nickname people will adopt," said Diane Hammon, Moffitt planning director. "But internally we've been calling it Moffitt International or MIP."
The center offers five times the space that Tampa General for Moffitt's chemotherapy, radiation oncology, infusion, tomography and imaging services with new state-of-the-art equipment. The two-story center will be equipped to offer single check-in to patients there for multiple treatments. The radiation wing will be encased in concrete walls five feet thick.