Make us your home page
Instagram
Everybody's Business

Mooberry brings frozen yogurt to Town 'N Country

TOWN 'N COUNTRY — When Sean Zheng moved to the United States from China 10 years ago he knew he'd pursue entrepreneurship once on U.S. soil.

He opened two Chinese restaurants in Gainesville and went about serving up food he knew. It was good business, but nothing out of the ordinary.

So Zheng decided to take a stab at something different — the frozen yogurt business. Along with his uncle as a business partner, Zheng opened Mooberry Yogurt, at 8436 W Hillsborough Ave., in the Town 'N Country area over the summer.

"It's a new business; not a lot of competition in this part of town," Zheng said.

Going from fried rice to frozen yogurt was a big jump for Zheng. The 32-year-old knew nothing about starting a frozen yogurt business. And in the heavy traffic and urban retail environment of Memorial Highway and Hillsborough Avenue, he didn't have much to compare it with.

He taught himself from the ground up, researching which machines to purchase, how to order the toppings that have become so popular and the perfect mix for frozen yogurt.

Mooberry serves a dozen frozen yogurt flavors, from the tart taro to cookies and cream to mango sorbet. Flavors change every two to three weeks to reflect seasonal ingredients.

And there are more than a dozen toppings, including Fruit Loops, coconut flakes and gummy worms.

In addition to frozen yogurt, Mooberry also serves smoothies and boba tea, an Asian drink that includes fruit, milk and small tapioca balls.

Mooberry opened in May just as the weather started to heat up. Zheng said his business was good with many Town 'N Country residents rejoicing over a new option for a cool treat. As temperatures have dropped, customers have slowed a bit. But Zheng says the shopping center provides good traffic.

Mooberry is in the Ross Plaza on Hillsborough Avenue, along with the popular Vietnamese restaurant Pho Quyen. Zheng says many of his customers come from the restaurant to enjoy desserts at Mooberry, especially the boba tea.

The inside of Mooberry is vibrant, with pink and green walls, and modern orange and green furniture. Servers wear bright green shirts and have cheerful personalities to match the decor. Though big frozen yogurt names like Pinkberry recently pulled out of west Hillsborough County, Zheng says it may be his connection to the neighborhood that has given him staying power.

"I tried to find a place to live close by," said Zheng, who lives in Town 'N Country as well. "It's great being here, working here and living here."

Mooberry is open from 11 a.m. to 10 p.m. daily, staying open till 10:30 on Friday and Saturday.For information, call (813) 890-6888 or see their Facebook page.

Mooberry brings frozen yogurt to Town 'N Country 12/18/13 [Last modified: Wednesday, December 18, 2013 2:44pm]
Photo reprints | Article reprints

© 2017 Tampa Bay Times

    

Join the discussion: Click to view comments, add yours

Loading...
  1. In advertising, marketing diversity needs a boost in Tampa Bay, nationally

    Business

    TAMPA — Trimeka Benjamin was focused on a career in broadcast journalism when she entered Bethune-Cookman University.

    From left, Swim Digital marketing owner Trimeka Benjamin discusses the broad lack of diversity in advertising and marketing with 22 Squared copywriter Luke Sokolewicz, University of Tampa advertising/PR professor Jennifer Whelihan, Rumbo creative director George Zwierko and Nancy Vaughn of the White Book Agency. The group recently met at The Bunker in Ybor City.
  2. Tampa Club president seeks assessment fee from members

    News

    TAMPA — The president of the Tampa Club said he asked members last month to pay an additional assessment fee to provide "additional revenue." However, Ron Licata said Friday that the downtown business group is not in a dire financial situation.

    Ron Licata, president of the Tampa Club in downtown Tampa. [Tampa Club]
  3. Under Republican health care bill, Florida must make up $7.5 billion

    Markets

    If a Senate bill called the Better Care Reconciliation Act of 2017 becomes law, Florida's government would need to make up about $7.5 billion to maintain its current health care system. The bill, which is one of the Republican Party's long-promised answers to the Affordable Care Act imposes a cap on funding per enrollee …

    Florida would need to cover $7.5 billion to keep its health care program under the Republican-proposed Better Care Reconciliation Act of 2017.  [Times file photo]
  4. Amid U.S. real estate buying binge by foreign investors, Florida remains first choice

    Real Estate

    Foreign investment in U.S. residential real estate recently skyrocketed to a new high with nearly half of all foreign sales happening in Florida, California and Texas.

    A National Association of Realtors annual survey found record volume and activity by foreign buyers of U.S. real estate. Florida had the highest foreign investment activity, followed by California and Texas. [National Association of Realtors]
  5. Trigaux: Tampa Bay health care leaders wary of getting too far ahead in disruptive times

    Business

    Are attempts to repeal Obamacare dead for the foreseeable future? Might the Affordable Care Act (ACA), now in dire limbo, be revived? Will Medicaid coverage for the most in need be gutted? Can Republicans now in charge of the White House, Senate and House ever agree to deliver a substitute health care plan that people …

    Natalia Ricabal of Lutz, 12 years old, joined other pediatric cancer patients in Washington in July to urge Congress to protect Medicaid coverage that helped patients like Ricabal fight cancer. She was diagnosed with Ewing's sarcoma in 2013 and has undergone extensive treatments at BayCare's St. Joseph's Children's Hospital in Tampa. [Courtesy of BayCare]