Monday, May 21, 2018
Business

Mooberry brings frozen yogurt to Town 'N Country

TOWN 'N COUNTRY — When Sean Zheng moved to the United States from China 10 years ago he knew he'd pursue entrepreneurship once on U.S. soil.

He opened two Chinese restaurants in Gainesville and went about serving up food he knew. It was good business, but nothing out of the ordinary.

So Zheng decided to take a stab at something different — the frozen yogurt business. Along with his uncle as a business partner, Zheng opened Mooberry Yogurt, at 8436 W Hillsborough Ave., in the Town 'N Country area over the summer.

"It's a new business; not a lot of competition in this part of town," Zheng said.

Going from fried rice to frozen yogurt was a big jump for Zheng. The 32-year-old knew nothing about starting a frozen yogurt business. And in the heavy traffic and urban retail environment of Memorial Highway and Hillsborough Avenue, he didn't have much to compare it with.

He taught himself from the ground up, researching which machines to purchase, how to order the toppings that have become so popular and the perfect mix for frozen yogurt.

Mooberry serves a dozen frozen yogurt flavors, from the tart taro to cookies and cream to mango sorbet. Flavors change every two to three weeks to reflect seasonal ingredients.

And there are more than a dozen toppings, including Fruit Loops, coconut flakes and gummy worms.

In addition to frozen yogurt, Mooberry also serves smoothies and boba tea, an Asian drink that includes fruit, milk and small tapioca balls.

Mooberry opened in May just as the weather started to heat up. Zheng said his business was good with many Town 'N Country residents rejoicing over a new option for a cool treat. As temperatures have dropped, customers have slowed a bit. But Zheng says the shopping center provides good traffic.

Mooberry is in the Ross Plaza on Hillsborough Avenue, along with the popular Vietnamese restaurant Pho Quyen. Zheng says many of his customers come from the restaurant to enjoy desserts at Mooberry, especially the boba tea.

The inside of Mooberry is vibrant, with pink and green walls, and modern orange and green furniture. Servers wear bright green shirts and have cheerful personalities to match the decor. Though big frozen yogurt names like Pinkberry recently pulled out of west Hillsborough County, Zheng says it may be his connection to the neighborhood that has given him staying power.

"I tried to find a place to live close by," said Zheng, who lives in Town 'N Country as well. "It's great being here, working here and living here."

Mooberry is open from 11 a.m. to 10 p.m. daily, staying open till 10:30 on Friday and Saturday.For information, call (813) 890-6888 or see their Facebook page.

Comments
Starbucks: You donít have to buy coffee to sit in our cafes or use our restrooms

Starbucks: You donít have to buy coffee to sit in our cafes or use our restrooms

Starbucks is now allowing people to use its restrooms and sit in its cafes and patios even if they do not buy anything.The coffee giant on Saturday announced its new policy, which says that customers, including those who did not make a purchase, can ...
Updated: 1 hour ago
Camping without the hassle: New service rents you all the gear you need, plus the car

Camping without the hassle: New service rents you all the gear you need, plus the car

One day in April, I returned from a camping trip - a quick 24 out of the city - and ran a load of laundry. Whatís more telling is what I didnít do.I didnít hose down a muddy tent, I didnít soak a shoddily cleaned pot, and I categorically did not empt...
Published: 05/19/18
Romano: Save your money, sports betting wonít be in Florida anytime soon

Romano: Save your money, sports betting wonít be in Florida anytime soon

It is the middle of the day and the beginning of the off-season at Tampa Bay Downs. That means the action is limited to simulcast wagering, and that means the televisions outnumber the bettors.The parimutuel industry is long past its heyday in Americ...
Published: 05/19/18
Son of Crabby Billís founder leaves complex legacy of troubled projects and good deeds

Son of Crabby Billís founder leaves complex legacy of troubled projects and good deeds

SOUTH PASADENA ó Like his father, who founded the Crabby Billís seafood restaurant chain, John Loder Sr. had a larger-than-life personality. That was one reason he dived into the real estate business, becoming a well-known, if at times controversial ...
Updated: 4 hours ago
Global Tampa Bay initiative seeks to grow direct foreign investment through expanded regional teamwork

Global Tampa Bay initiative seeks to grow direct foreign investment through expanded regional teamwork

TAMPA ó A decade ago, the Great Recession put Hillsborough and Pinellas countiesí efforts to grow their foreign exports on hold.But since then those efforts have returned, gained support and momentum, expanded the range of their ambition and are now ...
Updated: 4 hours ago
Florida unemployment holds at 3.9 percent, state adds 9,600 jobs

Florida unemployment holds at 3.9 percent, state adds 9,600 jobs

Floridaís economy appears to have plateaued with its unemployment rate holding at 3.9 percent for the seventh straight month, according to the April report released Friday.But some economists say it may be a good thing if the rate doesnít fall much m...
Published: 05/18/18
Lawsuit over Riverwalk Place tower in downtown Tampa settled

Lawsuit over Riverwalk Place tower in downtown Tampa settled

TAMPA ó A lawsuit over the mix of residences and offices in the planned $350 million Riverwalk Place tower has been dropped.Last August, Riverwalk Tower Investment-Intown LLC, which had been expected to be one of the developers in the project, filed ...
Published: 05/18/18
Orlandoís new attractions power jump in theme park attendance

Orlandoís new attractions power jump in theme park attendance

By MIKE SCHNEIDERORLANDO ó The arms race to build new theme park attractions in Orlando is paying dividends. A new report released this week shows theme park attendance at the largest parks in North America last year was up 2.3 percent, powered by ne...
Published: 05/18/18
How Mosaicís relocation could help Tampa International Airport land a flight to Brazil

How Mosaicís relocation could help Tampa International Airport land a flight to Brazil

Tampa International covets a nonstop flight to S„o Paulo, Brazil. Mosaic Co, which is moving its headquarters to Hillsborough County, has huge holdings in the country, including several mines. Could Mosaicís relocation help TIA realize its dream? It ...
Published: 05/18/18
Remember that upscale Guy Harvey RV resort near Tarpon Springs. Forget the Guy Harvey part

Remember that upscale Guy Harvey RV resort near Tarpon Springs. Forget the Guy Harvey part

HOLIDAY ó A year ago this month, Guy Harvey Outpost Resorts announced plans for its first-ever RV park, near Tarpon Springs where the Anclote River empties into the Gulf of Mexico.The $35 million resort, named after the popular Jamaican marine artist...
Published: 05/18/18