Make us your home page
Instagram

Morning show part of HSN's new attitude

In addition to dishing out news, morning TV chat shows have always been a platform to peddle lifestyle goods. Now HSN is trying similar show-and-tell tactics to soften its selling edge.

Monday, the St. Petersburg shopping network debuted HSN Today, offering fast-paced, how-to home fix-up tips, a before-and-after patio makeover and coaching on how to dub a wedding video onto DVD.

It's not just to build a 6 to 9 a.m. audience for HSN's third-biggest selling part of the day.

"It gets us to the next level by being more engaging, entertaining and informative," said Andy Sheldon, senior vice president for TV and executive creative director, who came last year from HSN's defunct British sibling iBuy. "We're keeping it real."

Offering tips is a new crop of regulars touted as "resident experts." It's a departure for HSN, where experts are often supplied by vendors or come from the TV shopping world. Like several new show hosts, the experts come from cable or reality TV.

Network brass insist it's about talent, not the youth movement, and that they still value their "classic HSN" hosts. But most of the newcomers are younger than 35. And guys with spiked haircuts, clad in jeans and sports coats have not been common on HSN.

Initial reception from HSN loyalists is mixed. On HSN and rival QVC's blogs, many like the new approach. But some older viewers are turned off by the network trying to be young and trendy. A few wonder what happened to Kelly Repassy, co-host of HSN Today's predecessor. After seven years, the network let the former plus-size model's deal lapse.

Mark Albright can be reached at albright@sptimes.com or
(727) 893-8252.

Who are these guys?

New "resident experts" on HSN Today

Fitness guru Maven Huffman is a former WWE pro wrestler who won Tough Enough on MTV and appeared in The Surreal Life and Survivor … Do-it-yourself guru Bill Duggan comes from Curb Appeal on HGTV … Tech "geek girl" Katie Linendoll hosted Sportszone on ESPN … Tampa actor/electronics salesman Aaron Berger is how-to-do-it guy

New HSN hosts from outside TV shopping

Candice Kumai comes from Bravo's Top ChefTodd Newton comes from E! Entertainment Network and was a host on Gameshow Marathon and reality series Made in the USA

Morning show part of HSN's new attitude 06/02/08 [Last modified: Friday, June 6, 2008 4:46pm]
Photo reprints | Article reprints

© 2017 Tampa Bay Times

    

Join the discussion: Click to view comments, add yours

Loading...
  1. Will new laws protect condo owners from apartment conversions and rogue associations?

    Real Estate

    Danny Di Nicolantonio has lived in St. Petersburg's Calais Village Condominums for 33 years. Annoyed at times by the actions, or inaction, of the condo board and property managers, he has complained to the state agency that is supposed to investigate.

    That has left him even more annoyed.

    A bill passed by the Florida Legislature would affect places like The Slade in Tampa's Channelside district, where cCondominium owners have battled a plan to convert homes into apartments.
[Times file photo]
  2. Walmart opens first Pinellas County in-house training academy

    Retail

    Seminole — It had all the hallmarks of a typical graduation: robe-clad graduates marching in to Pomp and Circumstance, friends and family packed together under a sweltering tent and a lineup of speakers encouraging the graduates to take charge of their future.

    New Walmart Academy graduates are congratulated Thursday morning by associates during a graduation ceremony at the Walmart store, 10237 Bay Pines Boulevard, St. Petersburg. The Walmart location is one of the company's training academies where managers complete a one week retail course. David Shultz and Richard Sheehan, both from St. Petersburg, get high fives from the crowd.
[SCOTT KEELER   |   Times]

  3. Lawsuit: Florida contractor fakes death to dodge angry homeowners

    Human Interest

    SEMINOLE — For weeks, Glenn Holland, 67, crawled out of bed before the sun rose to look for a dead man.

    Last year Glenn and Judith Holland said they paid a contractor thousands of dollars to renovate their future retirement home in Seminole. But when they tried to move in on Dec. 14, they said the home was in shambles and uninhabitable. They sent a text message to contractor Marc Anthony Perez at 12:36 p.m. looking for answers. Fourteen minutes later, they got back this text: "This is Marc's daughter, dad passed away on the 7th of December in a car accident. Sorry." Turns out Perez was still alive. Now the Hollands are suing him in Pinellas-Pasco circuit court. [LARA CERRI   |   Times]
  4. Owners to level Port Richey flea market but may rebuild

    Public Safety

    PORT RICHEY — The owners of the recently shuttered USA Flea Market have agreed to demolish all structures on the property, leaving open the possibility of rebuilding the weekend shopping attraction, according to Pasco County officials.

    Pasco County officials shut down the USA Flea Market after it received hundreds of citations for health and code violations.
  5. Kimmins Protégé-Mentor Program a crash course on business know-how

    Business

    TAMPA

    Williams Landscape Management Company was founded 30 years ago with one employee.

    Marisela Linares and Jorge Castro listen to speakers during a workshop at the Kimmins Contracting Corporation on Wednesday, June 7, 2017.   Kimmins Contracting Corporation is handling road construction projects Jeff Vinik's company as he remakes the Channel District. To do some outreach, the company is partnering with three minority contractors, but it's a unique partnership with Kimmins not only giving them the opportunity, but taking them through a series of workshops. It's essentially providing training to the subcontractors so they will be in position to get other contracts.