Make us your home page
Instagram

Most valued brand among world's 250 largest retailers: Publix, study finds

Publix Super Markets Inc. is rated the most highly valued brand among the 250 largest retail companies in the world.

Based on Q ratios, an economist's tool aimed at separating a company's tangible value from what shareholders figure the intangibles of the brand are worth, Publix topped a list led by such lofty retail names as Amazon.com, the Swedish H&M and the Japanese Uniqlo apparel chains, Apple Stores and the Spanish owners of Zara, one of the world's trendiest and biggest apparel sellers.

Furnituremaker Ikea failed to make the top 50.

A company's Q ratio is figured by dividing its total market value by the value of the hard assets, like real estate, on its books. An employee-owned company with privately traded stock, Publix is "slightly distorted" in its Q ratio comparisons with other chains that are publicly traded.

"But Publix's Q ratio is so much higher than anybody, they are clearly the top," said Ira Kalish, chief economist at Deloitte Research, which compiles the annual report.

Not all Publix workers are so enthused about their employer. On Jan. 1, thousands of the chain's part-time workers lost their health insurance.

That came after Publix upped a requirement that part-timers work 1,500 hours a year (32 hours a week) to qualify, up from 1,000 hours (19 hours a week).

Publix is one of the few grocers to offer part-timers, a majority of its work force, the same comprehensive, family health coverage that full-timers get. But Publix raised the minimum after its health insurance bill rose 51 percent in two years and it refused to reduce what's covered.

Employees had nine months' notice. Publix officials doubt the change will bump Publix off lists such as Fortune's 100 best employers.

"Surveys found our benefits still very comprehensive and competitive for both part- and full-timers," spokeswoman Shannon Patten said.

• • •

The latest tech gadget to hit grocery stores is a souped-up weight scale rigged up with a notebook computer and camera.

Toss a perishable product on it and this precision scale created by German Bizerba Gmbh can identify it by shape, weigh it and print a price tag.

Now used as a self-service feature in produce, meat and seafood departments in many European supermarkets, the scale automatically adjusts prices to maximize profit while unloading remaining inventory of perishables that have a short shelf life.

In Europe, the scales have been programmed to print a calorie count, the item's carbon footprint and suggestions for other products to buy to offset the item's load on planet Earth.

Winn-Dixie Stores Inc. is the first buyer in the Southeast, but plans to keep them behind the counters before opting for the flashy bells and whistles.

• • •

In New York last week to explain how HSN fixed its customer service to land in the top 10 among all retailers this year, the St. Petersburg e-commerce company's top executive revealed how she found one place in need of work fast.

Upon arrival, chief executive officer Mindy Grossman e-mailed HSN's best customers for likes and dislikes.

"Right off, I heard loud and clear," recalled Grossman. " 'Get rid of those plastic packing peanuts. They fly all over the place when you open the box.' "

And they are an environmental no-no.

HSN dropped foam peanuts. It replaced them with air bags made of recyclable plastic.

HSN was ranked seventh in the National Retail Foundation/American Express customer service ranking, two slots behind rival QVC. All on the list are direct-mail retailers. In order, they are:

L.L. Bean, Overstock.com, Zappos.com, Amazon.com, QVC, Coldwater Creek, HSN, Lands' End, JCPenney and (tie) Nordstrom and Kohl's.

Mark Albright can be reached at albright@sptimes.com or (727) 893-8252.

Most valued brand among world's 250 largest retailers: Publix, study finds 01/18/10 [Last modified: Tuesday, January 19, 2010 11:57am]
Photo reprints | Article reprints

© 2017 Tampa Bay Times

    

Join the discussion: Click to view comments, add yours

Loading...
  1. Report slams Pinellas construction licensing agency

    Local Government

    LARGO — The Pinellas County Construction Licensing Board mismanaged its finances, lacked accountability and violated its own rules, according to a scathing report released Wednesday by the county's inspector general.

    Rodney Fischer, the executive director of the Pinellas County Construction Licensing Board, resigned in January.  [SCOTT KEELER   |   Times]
  2. A meatless burger that tastes like meat? Ciccio Restaurants will serve the Impossible Burger.

    Food & Dining

    TAMPA — The most red-hot hamburger in the nation right now contains no meat.

    Luis Flores, executive chef at Ciccio Restaurant Group, prepares an Impossible Burger at Epicurean Hotel's Food Theatre. Impossible Burger is a plant-based burger that will launch on Sept. 27, 2017 in all the Ciccio Restaurant Group locations, except for Fresh Kitchen. "This burger caters to the carnivorous, not just the vegetarians" said Jeff Gigante, co-founder at Ciccio Restaurant Group. ALESSANDRA DA PRA  |   Times
  3. Construction starts on USF medical school, the first piece of Tampa's Water Street project

    Health

    TAMPA — Dozens of workers in hard hats and boots were busy at work at the corner of South Meridian Avenue and Channelside Drive Wednesday morning, signaling the start of construction on the University of South Florida's new Morsani College of Medicine and Heart Institute.

    Construction is underway for the new Morsani College of Medicine and USF Health Heart Institute in downtown Tampa. This view is from atop Amalie Arena, where local officials gathered Wednesday to celebrate the first piece of what will be the new Water Street District. The USF building is expected to open in late 2019. [ALESSANDRA DA PRA  |   Times]
  4. Tampa Bay among top 25 metro areas with fastest growing economies

    Economic Development

    Tampa Bay had the 24th fastest growing economy among 382 metro areas in the country for 2016. According to an analysis by the U.S. Bureau of Economic Analysis, Tampa Bay's gross domestic product, or GDP, increased 4.2 percent from 2015 to 2016 to hit $126.2 billion.

    Tampa Bay had the 24th fastest growing economy in the country for 2016. Rentals were one of the areas that contributed to Tampa Bay's GDP growth. Pictured is attorney David Eaton in front of his rental home. 
[SCOTT KEELER | Times]
  5. Tampa Bay cools down to more moderate home price increases

    Real Estate

    The increase in home prices throughout much of the Tampa Bay area is definitely slowing from the torrid rate a year ago.

    This home close to Bayshore Boulevard in Tampa sold for $3.055 million in August, making it Hillsborough County's top sale of the month. [Courtesy of Bredt Cobitz]