Make us your home page

Nature's Harvest in South Tampa will be Rollin' Oats

The owners of Rollin' Oats Market in St. Petersburg have acquired Nature's Harvest Natural Foods Market in South Tampa out of a Chapter 11 bankruptcy proceeding for about $1.8-million.

The new owners will rebrand the business as Rollin' Oats and make a major interior overhaul to the 15,000-square-foot store at 1021 N MacDill Ave.

From a peak of $6-million in annual business, Nature's Harvest took a big hit with the arrival of Fresh Market and what's now a Whole Foods Natural Market within 2 miles. Sales slumped to $3-million in 2007.

"We think we can bring the business back with aggressive pricing," said Bert Swain, the third generation of a St. Petersburg family of food brokers who owns Rollin' Oats in a partnership with Larry Schwartz.

Nature's Harvest in South Tampa will be Rollin' Oats 09/23/08 [Last modified: Thursday, September 25, 2008 11:44am]
Photo reprints | Article reprints

© 2017 Tampa Bay Times


Join the discussion: Click to view comments, add yours