Make us your home page
Instagram

Once again, iPad and other Apple gadgets top kids' wish lists

In 2012, 48 percent of children ages 6 to 12 will ask Santa for an iPad, according to a new survey from Nielsen.

Each year Nielsen conducts two surveys, one of children 6 to 12, the other of teens 13 and older to find out what they really want for Christmas (or Hanukkah or Kwanzaa). This week, the company released the results of its 2012 survey of 3,000 kids. It found that the answer this year is no different from in 2011 and 2010: Kids want Apple products. Specifically, the iPad.

The iPad craving starts young. This year, 48 percent of kids ages 6 to 12 said they were interested in getting an iPad in the next six months. That's up from 44 percent who said they wanted an iPad in 2011. A full-sized iPad starts at $499.

Kids surveyed were not limited to picking just one gadget, and the next most popular item, for 39 percent of kids 6 to 12, was the Nintendo Wii U, which launched last weekend. The price for the Wii U is $350 to $400.

Thirty-six percent of kids said they want the iPod Touch ($199), and 36 percent said they want the iPad Mini ($329). The iPhone was the fifth-most-popular item on the list, with 33 percent of kids expressing interest in Apple's smartphone.

When it came to kids 13 and older, only 21 percent said they hoped to get an iPad in the next six months. An almost equal number said they wanted a computer (19 percent) and a tablet other than an iPad (18 percent).

Only 14 percent of the older kids said they hoped to get an iPhone.

But that might be because many teenagers already have an iPhone. A survey by Piper Jaffray & Co. of 7,700 kids in October found that 40 percent of teenagers own an iPhone.

In other words, when it comes to older kids, Santa may have to get creative.

Once again, iPad and other Apple gadgets top kids' wish lists 11/22/12 [Last modified: Thursday, November 22, 2012 9:06pm]
Photo reprints | Article reprints

    

Join the discussion: Click to view comments, add yours

Loading...
  1. Memorial Day sales not enough to draw shoppers to Tampa Bay malls

    Retail

    TAMPA — Memorial Day sales at Tampa Bay area malls were not enough to compete with the beach and backyard barbecues this holiday weekend.

    Memorial Day sales weren't enough to draw shoppers to Tampa Bay area malls over the long weekend. 
[JUSTINE GRIFFIN | Times]
  2. Austin software company acquires second Tampa business

    Corporate

    Austin, Tex.-based Asure Software acquired Tampa's Compass HRM Inc. late last week for $6 million. Compass focuses on HR and payroll.

    [Company photo]
  3. Hackers hide cyberattacks in social media posts

    Business

    SAN FRANCISCO — It took only one attempt for Russian hackers to make their way into the computer of a Pentagon official. But the attack didn't come through an email or a file buried within a seemingly innocuous document.

    Jay Kaplan and Mark Kuhr, former NSA employees and co-founders of Synack, a cybersecurity company, in their office in Palo Alto, Calif., in 2013. While last year's hacking of senior Democratic Party officials raised awareness of the damage caused if just a handful of employees click on the wrong emails, few people realize that a message on Twitter or Facebook could give an attacker similar access to their system. 
[New York Times file photo]
  4. Big rents and changing tastes drive dives off St. Pete's 600 block

    Music & Concerts

    ST. PETERSBURG — Kendra Marolf was behind the lobby bar of the State Theatre, pouring vodka sodas for a weeknight crowd packed tight for Bishop Briggs, the latest alternative artist to sell out her club.

    Sam Picciano, 25, left, of Tampa and Molly Cord 24, Palm Harbor shop for record albums for a friend at Daddy Kool Records located on the 600 block of Central Avenue in St. Petersburg, Florida on Saturday, May 20, 2017. OCTAVIO JONES   |   Times
  5. How Hollywood is giving its biggest stars digital facelifts

    Business

    LOS ANGELES — Johnny Depp is 53 years old but he doesn't look a day over 26 in the new "Pirates of the Caribbean" movie — at least for a few moments. There was no plastic surgeon involved, heavy makeup or archival footage used to take the actor back to his boyish "Cry Baby" face, however. It's all …

    This combination of photos released by Disney, shows the character Jack Sparrow at two stages of his life in "Pirates of the Caribbean: Dead Men Tell No Tales."  Johnny Depp, who portrays the character, is the latest mega-star to get the drastic de-aging treatment on screen
[Disney via Associated Press]