Make us your home page
Instagram

Once again, iPad and other Apple gadgets top kids' wish lists

In 2012, 48 percent of children ages 6 to 12 will ask Santa for an iPad, according to a new survey from Nielsen.

Each year Nielsen conducts two surveys, one of children 6 to 12, the other of teens 13 and older to find out what they really want for Christmas (or Hanukkah or Kwanzaa). This week, the company released the results of its 2012 survey of 3,000 kids. It found that the answer this year is no different from in 2011 and 2010: Kids want Apple products. Specifically, the iPad.

The iPad craving starts young. This year, 48 percent of kids ages 6 to 12 said they were interested in getting an iPad in the next six months. That's up from 44 percent who said they wanted an iPad in 2011. A full-sized iPad starts at $499.

Kids surveyed were not limited to picking just one gadget, and the next most popular item, for 39 percent of kids 6 to 12, was the Nintendo Wii U, which launched last weekend. The price for the Wii U is $350 to $400.

Thirty-six percent of kids said they want the iPod Touch ($199), and 36 percent said they want the iPad Mini ($329). The iPhone was the fifth-most-popular item on the list, with 33 percent of kids expressing interest in Apple's smartphone.

When it came to kids 13 and older, only 21 percent said they hoped to get an iPad in the next six months. An almost equal number said they wanted a computer (19 percent) and a tablet other than an iPad (18 percent).

Only 14 percent of the older kids said they hoped to get an iPhone.

But that might be because many teenagers already have an iPhone. A survey by Piper Jaffray & Co. of 7,700 kids in October found that 40 percent of teenagers own an iPhone.

In other words, when it comes to older kids, Santa may have to get creative.

Once again, iPad and other Apple gadgets top kids' wish lists 11/22/12 [Last modified: Thursday, November 22, 2012 9:06pm]
Photo reprints | Article reprints

    

Join the discussion: Click to view comments, add yours

Loading...
  1. In advertising, marketing diversity needs a boost in Tampa Bay, nationally

    Business

    TAMPA — Trimeka Benjamin was focused on a career in broadcast journalism when she entered Bethune-Cookman University.

    From left, Swim Digital marketing owner Trimeka Benjamin discusses the broad lack of diversity in advertising and marketing with 22 Squared copywriter Luke Sokolewicz, University of Tampa advertising/PR professor Jennifer Whelihan, Rumbo creative director George Zwierko and Nancy Vaughn of the White Book Agency. The group recently met at The Bunker in Ybor City.
  2. Tampa Club president seeks assessment fee from members

    News

    TAMPA — The president of the Tampa Club said he asked members last month to pay an additional assessment fee to provide "additional revenue." However, Ron Licata said Friday that the downtown business group is not in a dire financial situation.

    Ron Licata, president of the Tampa Club in downtown Tampa. [Tampa Club]
  3. Under Republican health care bill, Florida must make up $7.5 billion

    Markets

    If a Senate bill called the Better Care Reconciliation Act of 2017 becomes law, Florida's government would need to make up about $7.5 billion to maintain its current health care system. The bill, which is one of the Republican Party's long-promised answers to the Affordable Care Act imposes a cap on funding per enrollee …

    Florida would need to cover $7.5 billion to keep its health care program under the Republican-proposed Better Care Reconciliation Act of 2017.  [Times file photo]
  4. Amid U.S. real estate buying binge by foreign investors, Florida remains first choice

    Real Estate

    Foreign investment in U.S. residential real estate recently skyrocketed to a new high with nearly half of all foreign sales happening in Florida, California and Texas.

    A National Association of Realtors annual survey found record volume and activity by foreign buyers of U.S. real estate. Florida had the highest foreign investment activity, followed by California and Texas. [National Association of Realtors]
  5. Trigaux: Tampa Bay health care leaders wary of getting too far ahead in disruptive times

    Business

    Are attempts to repeal Obamacare dead for the foreseeable future? Might the Affordable Care Act (ACA), now in dire limbo, be revived? Will Medicaid coverage for the most in need be gutted? Can Republicans now in charge of the White House, Senate and House ever agree to deliver a substitute health care plan that people …

    Natalia Ricabal of Lutz, 12 years old, joined other pediatric cancer patients in Washington in July to urge Congress to protect Medicaid coverage that helped patients like Ricabal fight cancer. She was diagnosed with Ewing's sarcoma in 2013 and has undergone extensive treatments at BayCare's St. Joseph's Children's Hospital in Tampa. [Courtesy of BayCare]