Publix began accepting digital coupons at some of its Tampa area stores on Wednesday.
Participating locations include the Dale Mabry Shopping Center Publix at 1313 S Dale Mabry Highway, the Bayshore Publix at 243 Bayshore Blvd., the Britton Plaza store at 3838 Britton Plaza and the Westchase store at 12139 W Linebaugh Ave.
Others will start the service next week. Rollouts will generally be grouped by geographical district as store associates are trained.
The Shoppes at New Tampa Publix at 1920 County Road 581 in Wesley Chapel starts Monday, followed by the Bayside Bridge Plaza store at 1520 N McMullen-Booth Road in Clearwater and the Riverwalk Crossings store at 11400 Ridge Road in New Port Richey on Feb. 20. St. Petersburg stores in the Gateway Mall at 7999 Dr. Martin Luther King Jr. St. N and at Gateway Crossing at 10496 Roosevelt Blvd. N start the coupons Feb. 21.
The digital coupons allow customers to select manufacturers' coupons on a computer or mobile device and redeem them at the store checkout by entering a phone number on the register keypad. The new service will not affect traditional paper coupons accepted at the stores.
All Publix stores in Florida will offer digital coupons by March 8. Stores in other states will have them by March 15. To sign up for digital coupons, go to publix.com/dcoupon.