Make us your home page
Everybody's Business

Say oui to new macaron shop, mastectomy boutique, and dance fitness studio

WESTSHORE — French pastry treats called macarons, not to be confused with American macaroon coconut cookies, come in 18 colorful flavors at Le Macaron, opened Oct. 11 at WestShore Plaza, next to P.F. Chang's.

The small, round, lightly crisp shells are made of finely ground almonds and egg whites. Inside goes creamy ganache (chocolate), cream or fruit jams.

Most popular: Madagascar black vanilla and Belgian chocolate.

Also irresistible: Caramel Fleur de Sel, basil-white chocolate, rose, candied ginger-chocolate, key lime strawberry, Colombian coffee and Sicilian pistachio.

The macarons are all gluten-free — some are dairy-free — and are handmade without preservatives or artificial flavors. Each petite pastry is 80 calories or less. Macarons are sold for $2.10 individually, six for $12.60 or a dozen for $24.

"The owners' son-in-law chef, who was born and raised in Provence and trained in Paris, makes the macarons in our Sarasota kitchen and they are delivered daily to Tampa," said Susan Russo, operations manager. Le Macaron has seven corporate locations including International Plaza and Countryside Mall, plus eight franchises from Winter Park to Miami.

Le Macaron, 173 WestShore Plaza, is open 9 a.m. to 9 p.m. Monday through Thursday; 9 a.m. to 10 p.m. Friday and Saturday; 11 a.m. to 7 p.m. Sunday. Call (813) 207-2029 or visit

Mastectomy boutique has grand opening

Bra shopping "like any woman would enjoy" — that's the welcome in store at About You Mastectomy Boutique, a non-medical shop for women affected by breast cancer.

"Soft cup, molded, seamless, sports, front closure, camisoles ... any bra you can think of, plus custom-made prostheses to match the existing breast," said Cindy Heckrow, co-founder with daughter Jessica Hernandez and Jan Adams. The women hosted a grand opening Oct. 16 in the Palma Ceia Shopping Center on Henderson Boulevard, near Outback Steakhouse.

"Bras, breast forms and balancers are covered by insurance after mastectomy, lumpectomy or reconstruction," Heckrow said, "even if the surgery was 30 years ago. If they gain or lose weight, a new one would be covered." About You is also certified to fit lymphedema garments.

Heckrow said she has fitted 6,000 women since she began working out of a durable medical equipment company in 1976, "not a very pleasant atmosphere," she said. When she brought everything home to fit her own mother in 1990, she realized she needed to make house calls. Her staff will travel to 10 counties in addition to in-store fittings.

About You Mastectomy Boutique, 3401 Henderson Blvd., is open 10 a.m. to 5 p.m. and by appointment 5 to 8 p.m. Monday through Friday; 10 a.m. to 2 p.m. Saturday; and noon to 3 p.m. by appointment Sunday. Call (813) 876-2727 or visit

Fitness studio puts music at the front

Dance vibes thrive at Soul Rooster, a musically driven fitness studio opened Oct. 12 at the northern end of Britton Plaza.

"Rolling Stones, Barbra Streisand, Britney Spears — easy-to-follow choreography captures everyone's taste in music," said owner Tiffany Meeks, a former sports law attorney.

When she couldn't find a dance fitness program in Tampa, Meeks formulated the Soul Rooster concept, "a workout to release mind and energy through the art and culture of dance," and trademarked the name. The music permeates the boutique studio, down to the bathroom "wallpapered" in album covers and lockers lined with vinyl records. Eight instructors feature different styles, from jazz and Latin to hip-hop, old-school groove, ballet and swing.

"I searched for months to put together my team," Meeks said. "All eight were hired for their positive energy. When you walk in, you feel it. When you walk out, you feel even better."

Drop in on a class for $15; buy five classes for $65 or 10 for $120. An introductory monthly unlimited pass is $99, thereafter $129. No contracts required.

Soul Rooster, 3802 S Dale Mabry Highway, is open from 8:30 a.m. to 9 p.m., Monday through Thursday; closed for private events Friday; 9 a.m. to 1 p.m. Saturday. Call (813) 839-7100 or visit for class schedule.

Do you know something that should be Everybody's Business? Call (813) 226-3332 or email

Say oui to new macaron shop, mastectomy boutique, and dance fitness studio 10/16/13 [Last modified: Wednesday, October 16, 2013 6:14pm]
Photo reprints | Article reprints

© 2017 Tampa Bay Times


Join the discussion: Click to view comments, add yours

  1. No toll lanes north of downtown Tampa in three of four interstate proposals


    TAMPA — Express lanes may not be coming to downtown Tampa after all. Or at least not to the stretch of Interstate 275 that goes north through Bearss Avenue.

    Seminole Heights resident Kimberly Overman discusses the new interstate options with V.M. Ybor resident Chris Vela (left), Hillsborough County Commissioner Pat Kemp and HNTB consultant Chloe Coney during a Tampa Bay Express meeting Monday night at the Barrymore Hotel. [CAITLIN JOHNSTON  |  Times]
  2. Pinellas grants St. Pete's request to add millions to pier budget

    Local Government

    Times Staff Writer

    The Pinellas County Commission has granted St. Petersburg Mayor Rick Kriseman's request to dedicate millions more toward the city's new pier.

    The St. Petersburg City Council on Thursday  voted 7-1 to appropriate $17.6 million for the over-water portion of the Pier District. This is a rendering of what the new Pier District could look like. [Courtesy of St. Petersburg]
  3. Pinellas licensing board loses support for staying independent

    Local Government

    CLEARWATER –– The Pinellas County Construction Licensing Board on Monday lost its strongest supporter for staying independent.

    State Sen. Jack Latvala, a Clearwater Republican running for governor, said Monday that he will no longer support any legislation to keep the Pinellas County Construction Licensing Board independent. This photo was taken in August. [SCOTT KEELER | Tampa Bay Times]
  4. Triad Retail Media names Sherry Smith as CEO


    ST. PETERSBURG — Triad Retail Media, a St. Petersburg-based digital ads company, said CEO Roger Berdusco is "leaving the company to pursue new opportunities" and a member of the executive team, Sherry Smith, is taking over.

    Sherry Smith is taking over as CEO at Triad Retail Media, the company announced Monday. | [Courtesy of Triad Retail Media]
  5. Two new condo projects for same street in downtown St. Pete

    Real Estate

    ST. PETERSBURG — It lacks the panache and name recognition of Beach Drive, but 4th Avenue N in downtown St. Petersburg is becoming a condo row in its own right.

    Bezu, a condo project planned at 100 4th Ave. N in downtown St. Petersburg, will have 24 units including a three-level penthouse with infinity pool.
[Courtesy of Clear ph Design]