Sears and Kmart extend their Thanksgiving hours for holiday shoppers

Struggling Sears and Kmart will be open longer on Thanksgiving Day.
Published November 4 2014
Updated November 4 2014

Now that you're starting to get down to your least favorite Halloween candies, it's time to start looking forward to Thanksgiving and — for holiday shoppers and retailers — Black Friday.

Which is increasingly becoming Black Thursday.

Struggling retailers Sears and Kmart, owned by Sears Holdings Corp., say they will open on Thanksgiving Day again this year with extended hours to draw shoppers.

Sears will open at its earliest time ever — letting shoppers in at 6 p.m. on Thanksgiving. The retailer decided two years ago to open on Thanksgiving and nudged up its opening time by two hours this year. Kmart will open at 6 a.m. on Thanksgiving and stay open for 42 hours straight, an hour longer than last year. Both chains are also offering special offers in the weeks leading up to Thanksgiving.

Despite controversy over requiring employees to work on a family-oriented holiday, a number of retailers have decided to open on Thanksgiving to lure shoppers, as the holiday season can account for up to 40 percent of a retailer's annual sales.

A report last month said Sears Holdings Corp. will lay off at least 5,457 employees and close more than 100 Sears and Kmart stores, many before Christmas, including a Kmart in Zephyrhills.