Shipt will deliver booze from ABC to your door starting Wednesday

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Florida-based ABC Fine Wine & Spirits will roll out a booze delivery partnership with Shipt in Tampa Bay starting Wednesday.

Shipt currently delivers Publix groceries to customers in Tampa Bay and elsewhere in Florida and the country. The alcohol delivery service will be available from 14 ABC stores in Hillsborough, Pinellas and Pasco counties.

"We've been serving the Florida community for 80 years and we've noticed an increase in demand for convenience as a service," said ABC Fine Wine & Spirits CEO Charles Bailes III in a statement. "We strive to offer our guests the best possible experience and we are achieving that by expanding our delivery options to the Tampa Bay area and other metro areas statewide."

The full selection of items available in ABC stores will be available to Shipt members through the same app customers use for Publix deliveries. One-hour delivery is available. To verify age, customers will have to scan IDs through the app and will be required to present the same ID to the Shipt employee upon delivery.

"We launched in Tampa last year, and quickly we realized it was going to be a game-changing market for Shipt," said Bill Smith, founder and CEO of Shipt in a statement. "The demand for grocery delivery was so high that we had to hire hundreds of additional shoppers. It was amazing. Now, we are ready to bring alcohol delivery to Tampa with our great partner ABC Fine Wine & Spirits."

To use Shipt, customers must download the app and pay a membership fee. Shipt annual memberships start at $99 year, or a monthly fee can be paid. All orders are subject to a $7 service fee.

ABC Fine Wine & Spirits also delivers alcohol through a partnership with Drizly, another smartphone app company that launched in Tampa Bay in November. With Drizly, ABC employees at the closest store to a customer's location deliver within an hour.

Contact Justine Griffin at [email protected] Follow @SunBizGriffin

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