Shoppers donned their best pajamas, slippers and robes Thursday and headed to downtown St. Petersburg for the annual Sunrise Sale and Pajama Party.
The sale is sponsored by the St. Petersburg Downtown Business Association and began at 6:43 a.m. as sunshine started to bathe Beach Drive NE. About 30 stores usually participate.
Shoppers wearing pajamas get discounts, and anyone donating new pajamas or new books for children in need get additional savings.
The sale was set to run until noon.