Make us your home page
Instagram

Storefront treat for shops

NEW YORK — The recession hasn't been so scary for Halloween stores. In fact, they're finding better haunts in the graveyards of failed retailers.

The seasonal sellers are taking advantage of the spate of retail bankruptcies and closings to open more — and larger — temporary stores this year in better locations. It adds up to an aggressive bid to capture cautious consumers' dollars in an industry that has grown rapidly over the past decade.

Spirit Halloween has raised 83 former Circuit City stores from the dead, part of the 100 stores it has added to the 625 it had last year.

Other smaller competitors also are taking bigger bites this year: Halloween Express, based in Owenton, Ky., and Halloween Adventure, based in Garnet Valley, Pa., have each added about 10 stores this year.

Since Halloween falls on a Saturday this year, retailers are hoping for brisk business.

Despite the recession, market research firm IBISWorld Inc. expects 2009 sales for costumes and decor to rise 3 percent to $3.8 billion this year. Halloween Adventure chief executive Joe Purifico confirmed sales were "trending up" as the company headed into the important two-week stretch before Halloween.

But seasonal retailers face tough competition for market share from lower-priced retailers such as Target and Wal-Mart, so visibility is key.

"The bigger the storefront, the bigger impression you have on the consumer, and that's the big plus," said Tony Detzi, Spirit Halloween's vice president of operations.

They stores say they're not really saving much on rent, but spending similar amounts to get better locations.

Empty retail space from the closings of Circuit City, Mervyns, Linens 'N Things and Home Depot's Expo Design Center have given the temporary stores plenty to work with.

Storefront treat for shops 10/22/09 [Last modified: Thursday, October 22, 2009 10:02pm]
Photo reprints | Article reprints

Copyright: For copyright information, please check with the distributor of this item, Associated Press.
    

Join the discussion: Click to view comments, add yours

Loading...
  1. Trigaux: Can Duke Energy Florida's new chief grow a business when customers use less power?

    Energy

    Let's hope Harry Sideris has a bit of Harry Houdini in him.

    Duke Energy Florida president Harry Sideris laid out his prioriities for the power company ranging from improved customer service to the use of more large-scale solar farms to provide electricity. And he acknowledged a critical challenge: People are using less electricity these days. [SCOTT KEELER   |   Times]
  2. Citigroup agrees to pay nearly $100 million fine for Mexican subsidiary

    Banking

    NEW YORK — Citigroup has agreed to pay nearly $100 million to federal authorities to settle claims that a lack of internal controls and negligence in the bank's Mexican subsidiary may have allowed customers to commit money laundering.

    Citigroup has agreed to pay nearly $100 million to federal authorities to settle claims that a lack of internal controls and negligence in the bank's Mexican subsidiary may have allowed customers to commit money laundering. 
[Associated Press file photo]

  3. Goodbye Tampa Bay Express, hello Tampa Bay Next; but toll lanes aren't going anywhere

    Transportation

    TAMPA — Tampa Bay Express is dead.

    But its replacement — Tampa Bay Next — will likely include many of the same projects, including express toll lanes on the rebuilt Howard Frankland Bridge.

    The Florida Department of Transportation on Monday announced that it was renaming its Tampa Bay Express plan, also known as TBX. The plan will now be known as Tampa Bay Next, or TBN. DOT officials say there are still re-evaluating the most controversial aspect of the old TBX plan: spend $6 billion to add 90 miles of toll roads to bay area highways - Interstates 4,75 and 275 - that are currently free of tolls. But TBN will keep the plan to add express toll lanes to the rebuilt Howard Frankland Bridge. [Florida Department of Transportation]
  4. Trigaux: Tampa Bay lands on Forbes 2017 ranking of best places for young professionals

    Working Life

    Consider this one more notch in the belt of Tampa Bay starting to win serious attention from millennials as a place to live and build a career.

    Mike Griffin is a senior managing director in Tampa for Savills Studley Occupier Services, which provides integrated real estate services. He is also chairman for 2017 of the Greater Tampa Chamber of Commerce, the first of the next generation of leadership emerging in this metro market. [Courtesy of Greater Tampa Chamber of Commerce]
  5. Leaders of Tampa Bay's top workplaces share insights, suggestions

    Business

    TAMPA — Nearly 300 people gathered at the Straz Center for the Performing Arts Tuesday morning to hear tips and insights from leaders of the highest-ranked workplaces in Tampa Bay.

    Bays Florida associates (From left) Robert Patterson, Amanda Boser, and Kellly Banchak talk during the reception before the start of the Tampa Bay Times Top Workplaces Live! program at the Straz Center for the Performing Arts in Tampa, Florida on Tuesday, May 16, 2017.
[OCTAVIO JONES   |   Times]