Make us your home page
Instagram

Sweetbay CEO resigns

Shelley Broader, the 43-year-old architect behind the transformation of Kash n' Karry Food Stores into Sweetbay Supermarket, on Wednesday abruptly announced her resignation to surprised staffers.

She has been recruited to fill an executive post on June 15 with an unidentified retailer outside the supermarket industry. She leaves behind a big empty desk as president and chief executive of a Tampa grocer she helped pull from the ashes five years ago.

"Given our strong performance in today's weak spending environment, this company is in excellent hands and on a solid trajectory that will only get better when the economy turns," Broader said.

Her bosses at the Belgian Delhaize Group are expected to find a replacement from their U.S. operations, which includes Hannaford Bros. in New England and Food Lion in North Carolina.

"Her passion for the business helped build a new vital organization in a very short period of time," said Ron Hodge, chief executive of Hannaford.

A broadcast news major in college, Broader leaves Delhaize 17 years after a jump from investment banking.

In Tampa, Broader led the team that took over a local grocer that had spun through five owners in 15 years.

Upon arrival, Broader's team concluded Kash n' Karry was damaged beyond repair. They picked a new name and reinvented the look, character and selection of the chain.

The parent poured more than $350-million into rebuilding 107 Sweetbay stores. The chain enhanced profitability and stabilized its claim as the fourth-largest Tampa Bay food retailer.

Sweetbay CEO resigns 05/28/08 [Last modified: Friday, May 30, 2008 11:36am]
Photo reprints | Article reprints

© 2017 Tampa Bay Times

    

Join the discussion: Click to view comments, add yours

Loading...
  1. Appointments at Shutts & Bowen and Tech Data highlight this week's Tampa Bay business Movers & Shakers

    Business

    Legal

    Retired U.S. Navy Commander Scott G. Johnson has joined Shutts & Bowen LLP in its Tampa office as a senior attorney in the firm's Government Contracts and Corporate Law Practice Groups. Johnson brings 15 years of legal experience and 24 years of naval service to his position. At Shutts, Scott will …

    United States Navy Commander (Retired) Scott G. Johnson joins Shutts & Bowen LLP in its Tampa office. [Company handout]
  2. Macy's chairman replaces ex-HSN head Grossman on National Retail Federation board

    Retail

    Terry Lundgren, chairman of Macy's Inc., will replace Weight Watchers CEO Mindy Grossman as chair of the National Retail Federation, the organization announced Wednesday. Grossman stepped down from her position following her move from leading St. Petersburg-based HSN to Weight Watchers.

    Weight Watchers CEO and former HSN chief Mindy Grossman is being replaced as chair of the National Retail Federation. [HSN Inc.]
  3. Unexpected weak quarter at MarineMax slashes boating retailer shares nearly 25 percent

    Business

    CLEARWATER — Just when you thought it was safe to go back into the water, a boating business leader issued a small craft warning.

    Bill McGill Jr., CEO of Clearwater's MarineMax, the country's biggest recreational boat retailer. [Courtesy of MarineMax]
  4. CapTrust moving headquarters to downtown Park Tower

    Corporate

    TAMPA — CAPTRUST Advisors, a Raleigh, N.C.-based investment consulting firm, is moving its Tampa offices into Park Tower. CapTrust's new space will be 10,500 square feet — the entirety of the 18th floor of the downtown building, which is scheduled to undergo a multi-million-dollar renovation by 2018.

    CAPTRUST Advisors' Tampa location is moving into Park Tower. Pictured is the current CapTrust location at 102 W. Whiting St. | [Times file photo]
  5. Good news: Tampa Bay no longer a major foreclosure capital of the country

    Real Estate

    Once in the top five nationally for foreclosure filings, the Tampa Bay area no longer makes even the top 25.

    A few short years ago, Tampa Bay was a national hub for foreclosures. Not any more. [Getty Images/iStockphoto]