Sunday, May 20, 2018
Business

Sprinkles Cupcakes ATM coming to Tampa's Hyde Park Village (w/video)

Tampa is getting a cupcake ATM.

Yeah, you read that right.

Sprinkles Cupcakes, a company that went viral for opening the world's first cupcake ATM in Beverly Hills, is coming to Hyde Park Village. The California cupcake chain will open a bakery and ATM in late spring at 717 S Dakota Ave., next to Sur La Table. It will be Sprinkles' first location in Florida.

The company has more than a dozen bakeries across the country and is credited as being one of the first cupcake-specific bakeries. Sprinkles opened its first ATM in 2012 and has since opened others in Chicago, Dallas, Houston, Atlanta, New York City, Las Vegas and Scottsdale, Ariz. There are plans to open an ATM in Disney Springs, formerly known as Downtown Disney, in Orlando, which is the only other location now planned in the state.

"Since our first day, our No. 1 goal has been to create a truly unique experience at the village. The addition of Sprinkles does exactly that — bringing L.A.'s favorite tasty treats to the city and offering a fun and exciting dessert option to our customers," Gabby Soriano, marketing director at Hyde Park Village, said in a statement.

Not all Sprinkles bakery locations have ATMs, and cupcake ATMs have launched in locations where Sprinkles doesn't operate full bakeries. Sprinkles will have a bakery and an ATM in Tampa.

So how does it work? Cupcakes can be dispensed from the climate-controlled ATM at any time. Use the touch screen to make a selection and swipe a card, similar to a bank ATM. Fresh cupcakes are restocked several times throughout the day.

Cupcake prices start at $3.75 each or $42 a dozen inside the store. ATM prices start at $4.25 a cupcake. The bakery also will sell homemade cookies, ice cream and cupcakes for dogs.

Sprinkles joins Meat Market, Vineyard Vines, Shade Store, London Philips and others that are slated to open in Hyde Park Village later this year. A revitalization of the shopping center began in 2013 when it was purchased by Boston-based WS Development.

Sprinkles is hiring a general manager, assistant manager, shift leader, baker and froster to staff the Tampa location.

Contact Justine Griffin at [email protected] or (727) 893-8467. Follow @SunBizGriffin.

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