Sunday, November 18, 2018
Business

Target reveals gift card gaffe

NEW YORK — Target, the nation's second-largest discount retailer, said Tuesday that an unidentified number of gift cards sold over the holidays were not properly activated.

The Minneapolis chain said that the number of cards affected was less than 0.1 percent of the total sold and that it will honor the affected cards.

Holders of Target gift cards can check the balance by following instructions on the back of the card. Customers can bring faulty cards to any Target service desk or call toll-free 1-800-544-2943 for help.

"We are aware that some Target gift cards were not fully activated and apologize for the inconvenience," company spokeswoman Molly Snyder said in a statement emailed to the Associated Press.

The problem comes less than two weeks after Target announced it was hit with a massive data security breach that affected about 40 million debit and credit card holders who shopped at its stores between Nov. 27 and Dec. 15.

"It's another black eye that makes you question the internal operating procedures of Target," said Brian Sozzi, CEO and chief equities strategist at Belus Capital Advisors. "Target needs to be doing everything perfectly. It can't afford to lose any more confidence among its guests."

On Friday, Target backtracked and said that debit card PINs were among the financial information stolen from millions of customers who shopped at the retailer in late November and early December. However, it said that the stolen personal identification numbers, which customers type into keypads to make secure transactions, were encrypted and that this strongly reduces risk to customers.

In addition to the encrypted PINs, customer names, credit and debit card numbers, card expiration dates and the embedded code on the magnetic strip on the back of the cards were stolen.

Target has said it is still in the early stages of investigating the breach. It has been working with the Secret Service and the Department of Justice.

Comments
IRS: Tarpon Springs couple used 'sham' companies to keep from paying $8.8 million in taxes

IRS: Tarpon Springs couple used 'sham' companies to keep from paying $8.8 million in taxes

The federal government accuses William and Regina Planes of Tarpon Springs of creating "alter egos'' and "sham trusts'' to keep the IRS from collecting more than $8.8 million in taxes they owed.
Updated: 3 hours ago
Who’s selling sports goods after midnight on Black Friday? Where do you go to get a tie at 3 a.m.?

Who’s selling sports goods after midnight on Black Friday? Where do you go to get a tie at 3 a.m.?

This holiday overview of area retail outlets guides you to the answers
Updated: 4 hours ago
Ernest Hooper: Initiative provides chance to make a better Tampa for pedestrians, cyclists

Ernest Hooper: Initiative provides chance to make a better Tampa for pedestrians, cyclists

Viable, safe alternatives to using a car in Hillsborough County remain as uncommon as snow.
Updated: 6 hours ago
Make-A-Wish builds Pinellas special needs teen a custom playhouse

Make-A-Wish builds Pinellas special needs teen a custom playhouse

Make-A-Wish Southern Florida surprised a Pinellas County teen with a custom backyard play set specifically designed for his needs.
Published: 11/19/18
Hernando Business Happenings

Hernando Business Happenings

News and notes on local businesses
Published: 11/19/18
Dear Penny: I need a car, but my credit is awful. Will I get ripped off?

Dear Penny: I need a car, but my credit is awful. Will I get ripped off?

Some advice on how to find an affordable used car at a price you can afford.
Published: 11/19/18
Tarpon Springs eases development rules on Sponge Docks

Tarpon Springs eases development rules on Sponge Docks

Development will become easier at both ends of the docks, though officials say the character won't change.
Published: 11/19/18
So why isn't Blake Casper resting on his laurels and eating Egg McMuffins every morning at one of his 64 McDonalds?

So why isn't Blake Casper resting on his laurels and eating Egg McMuffins every morning at one of his 64 McDonalds?

He is. But he says he has other restaurants to create
Updated: 6 hours ago
Police seek information in deadly home invasion

Police seek information in deadly home invasion

The Tampa Police Department is asking for the public's help with information relating to a home invasion turned deadly.
Published: 11/18/18
Off-duty Palm Harbor firefighter arrested for DUI

Off-duty Palm Harbor firefighter arrested for DUI

An off-duty Palm Harbor firefighter was arrested for a DUI Saturday night.
Published: 11/18/18