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Toymakers focus collectibles trend on boys for holidays

Chris Byrne of TimetoPlayMag.com and friends introduce the Nerf Vortex Nitron and Praxis blasters Tuesday in New York.

AP Images for Time to Play

Chris Byrne of TimetoPlayMag.com and friends introduce the Nerf Vortex Nitron and Praxis blasters Tuesday in New York.

Top 10 toys from Time to Play magazine

• Cepia's DaGeDar battle balls, $4.99 to $19.99: Collectible decorated balls that come with track sets.hown at left)

• Hasbro's Beyblade Metal Fusion, $5.99 to $39.99: A battling spinning top game.

• Hasbro's Nerf Vortex Line, $12.99 to $49.99: Foam dart guns.)

• iStar Entertainment's FyrFlyz, $10: A yo-yo like toy that glows in the dark.

• Jakks Pacific's Spy Net Stealth Video Glasses, $39.99: Sunglasses that record video.

• LeapFrog's LeapPad Explorer, $99.99: A tablet for tots, with games, e-books and a camera.

• Lego's Alien Conquest and Ninjago sets, $3.49 to $119.99: Popular construction sets with alien and ninja themes.hown at right)

• Mattel's Angry Birds Knock on Wood Game, $16: A block game based on the smart phone app.

• Mattel's Fisher-Price Big Action Construction Site, $59.99: A construction site play set.

• Mattel's Hot Wheels Wall Tracks, $29.99: A car track set that can attach to walls.

Children love to collect things, and this year toymakers are banking on it. Taking a cue from last year's hits, many holiday offerings this year are toy sets or figures kids can collect.

But unlike last year, when Squinkies figures or Cepia's toy hamster Zhu Zhu pets mostly were collected by girls, this year's collectibles are targeting boys.

Jim Silver, analyst at Time to Play magazine, which offers an influential list of hot toys each year, says the wide price range of the toys is important because many families are cautious in their spending. At the same time, he says, toymakers want to be able to offer more expensive toys to parents who can afford it.

The magazine's 2011 "Most Wanted" toy list came out Tuesday.

Toymakers focus collectibles trend on boys for holidays 09/27/11 [Last modified: Tuesday, September 27, 2011 10:49pm]

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