Make us your home page
Instagram

Tradition drives TV viewing

Apple, Google and Hulu are working on technologies they say will transform how people watch television. Nobody told the couch potatoes.

Traditional TV watching has retained its popularity even as the options for online and on-demand content delivery multiply. While broadcasters themselves are experimenting with new delivery models, their core business — beaming scheduled programs into viewers' living rooms — has proved resilient.

"TV viewing is at an all-time high," said Philippe Dauman, chief executive officer of Viacom, the owner of MTV Networks and Comedy Central.

In the United States, the world's biggest TV market, the amount of time spent watching TV has risen, according to ratings company Nielsen. The average American viewer watched two more hours of TV per month in the first quarter of 2010 compared with the same period last year. In the second quarter, the year-on-year figure held steady.

Still, new video options may push the TV market toward a tipping point. The Nielsen numbers capture the trend. While watching TV at home rose 0.6 percent in the first quarter, so-called timeshifting, which includes digital video recorders and video-on-demand, advanced 18 percent and viewing on mobile phones climbed 51 percent.

But for now, the absence of a mass exodus from TV sets to devices like Apple's iPad is encouraging broadcasters.

Tradition drives TV viewing 11/26/10 [Last modified: Monday, November 7, 2011 1:24pm]
Photo reprints | Article reprints

Copyright: For copyright information, please check with the distributor of this item, Bloomberg News.
    

Join the discussion: Click to view comments, add yours

Loading...
  1. 'Garbage juice' seen as threat to drinking water in Florida Panhandle town

    Water

    To Waste Management, the nation's largest handler of garbage, the liquid that winds up at the bottom of a landfill is called "leachate," and it can safely be disposed of in a well that's 4,200 feet deep.

    Three samples that were displayed by Jackson County NAACP President Ronstance Pittman at a public meeting on Waste Management's deep well injection proposal. The sample on the left is full of leachate from the Jackson County landfill, the stuff that would be injected into the well. The sample on the right shows leachate after it's been treated at a wastewater treatment plant. The one in the middle is tap water.
  2. Honda denies covering up dangers of Takata air bags

    Autos

    With just a third of the defective Takata air bag inflators replaced nationwide, the corporate blame game of who will take responsibility — and pay — for the issue has shifted into another gear.

    Honda is denying covering up dangers of Takata air bags. | [Scott McIntyre, New York Times]
  3. Former CEO of Winn-Dixie parent joining Hong Kong company

    News

    The former CEO of the Jacksonville-based parent of Winn-Dixie grocery stores, Ian McLeod, has landed a new leadership role in Hong Kong. He is joining the pan-Asian based Dairy Farm International Holdings Ltd. as group chief executive.

    Ian McLeod, who is stepping down as the CEO of the parent company of Winn-Dixie, has been hired by Dairy Farm International Holdings. 
[Photo courtesy of Southeastern Grocers]
  4. PolitiFact: Gillibrand claim ignores the cost of a paid leave program

    Business

    The statement

    A national paid leave program "would potentially put into the economy $21 billion annually."

    Sen. Bernie Sanders, I-Vt., right, with Sen. Tammy Duckworth, D-Ill., left, and Kirsten Gillibrand, D-N.Y., speaks to reporters during a news conference about the Family Act, Tuesday, March 14, 2017, on Capitol Hill in Washington. (AP Photo/Manuel Balce Ceneta) DCMC106
  5. UberEATS expands to more cities within Tampa Bay

    Business

    TAMPA — UberEATS is expanding its service area in Tampa Bay. Starting today, users in Gibsonton, Odessa, New Port Richey, Riverview and Tarpon Springs can have food dropped off at their location.

    UberEATS is expanding its service area in Tampa Bay. [Courtesy of UberEATS]