Make us your home page
Instagram

Trendy Zara chain zips into Tampa's International Plaza

Zara, a trendy Spanish apparel chain that pioneered "instant affordable fashion," is setting up shop at International Plaza in Tampa.

The chain, which offers men's, women's and children's apparel, turned heads in the slow-moving fashion world by churning out new merchandise fast enough to restock a whole store every two weeks year-round.

That's how this direct rival of Forever 21, Gap and the Swedish disposable fashion chain H&M lures regulars to visit its mid-priced stores 17 times a year to see what's new.

Most fashion apparel makers need six to nine months to move apparel from the drawing board to the stores. Zara's more than 200 designers in the Galician corner of Spain can do it in two weeks. The designers are digitally linked directly to what's selling in each store. So they can made small adaptations to match consumer preferences even after a design has debuted at retail.

Zara's designers churn out 20,000 new products a year, about 10 times as many as typical mall specialty apparel chains. Designed for women younger than 40, women's sizes go up to 12, which is labeled extra large.

Half the goods are made in Spain, the rest in Asia or Eastern Europe.

The 1975 creation of Spanish textiles tycoon Amancio Ortega, Zara went international in 1988 and today has 3,691 stores in 68 countries. The company is opening 560 more this year, including launches in Egypt, Ukraine, South Korea and Montenegro.

About Zara

. What is it? A cheap chic Spanish clothing chain that claims it can display the latest fashions in as little as two weeks.

. When will it open here? This summer at International Plaza in Tampa. It will be Zara's first store on Florida's west coast. It opened in Orlando and South Florida in 2001.

Trendy Zara chain zips into Tampa's International Plaza 05/01/08 [Last modified: Wednesday, May 7, 2008 9:26am]
Photo reprints | Article reprints

© 2017 Tampa Bay Times

    

Join the discussion: Click to view comments, add yours

Loading...
  1. Pinellas construction licensing board needs to be fixed. But how?

    Local Government

    LARGO –– Everyone agrees that the Pinellas County Construction Licensing Board needs to be reformed. But no one agrees on how to do it.

    Rodney Fischer, former executive director of the Pinellas County Construction Licensing Board Rodney, at a February meeting. His management of the agency was criticized by an inspector general's report. [SCOTT KEELER   |   Times]

  2. New owners take over downtown St. Petersburg's Hofbräuhaus

    Retail

    ST. PETERSBURG — The downtown German beer-hall Hofbräuhaus St. Petersburg has been bought by a partnership led by former Checkers Drive-In Restaurants president Keith Sirois.

    The Hofbrauhaus, St. Petersburg, located in the former historic Tramor Cafeteria, St. Petersburg, is under new ownership.
[SCOTT KEELER  |  TIMES]

  3. Boho Hunter will target fashions in Hyde Park

    Business

    Boho Hunter, a boutique based in Miami's Wynwood District, will expand into Tampa with its very first franchise.

    Palma Canaria bags will be among the featured items at Boho Hunter when it opens in October. Photo courtesy of Boho Hunter.
  4. Gallery now bringing useful art to Hyde Park customers

    Business

    HYDE PARK — In 1998, Mike and Sue Shapiro opened a gallery in St. Petersburg along Central Ave., with a majority of the space dedicated to Sue's clay studio.

     As Sue Shapiro continued to work on her pottery in St. Petersburg, her retail space grew and her studio shrunk. Now Shapiro's is bringing wares like these to Hyde Park Village. Photo courtesy of Shapiro's.
  5. Appointments at Raymond James Bank and Saint Leo University highlight this week's Tampa Bay business Movers & Shakers

    Business

    Banking

    Raymond James Bank has hired Grace Jackson to serve as executive vice president and chief operating officer. Jackson will oversee all of Raymond James Bank's operational business elements, risk management and strategic planning functions. Kackson joins Raymond James Bank after senior …

    Raymond James Bank has hired Grace Jackson to serve as executive vice president and chief operating officer. [Company handout]