Make us your home page
Instagram

Tropicana Field is a first for recycling program

Tampa Bay Rays catcher John Jaso records a scoreboard video for the promotion of Pepsi and Waste Management’s Dream Machines at Tropicana Field in St. Petersburg on Monday. The Rays’ Sean Rodriguez also filmed a video.

DIRK SHADD | Times

Tampa Bay Rays catcher John Jaso records a scoreboard video for the promotion of Pepsi and Waste Management’s Dream Machines at Tropicana Field in St. Petersburg on Monday. The Rays’ Sean Rodriguez also filmed a video.

Consumers who today snare reward points for just about anything can now rack up points for recycling.

Five Pepsi Dream Machine recycling kiosks have been wheeled into Tropicana Field, the first of many big league sports stadiums to be outfitted with machines that cough up instant coupons and tally reward points when fans stuff in empty cans and plastic bottles.

It's part of a partnership between Pepsico, Keep America Beautiful and Greenopolis, a unit of Waste Management Inc. that invented a vending machine that dishes out reward points. First-timers get a small card for identification after registering online to create their rewards account.

So far the partners have deployed more than 300 machines at supermarkets and drugstores in other states. But plans call for 3,000 more in malls, on college grounds and at other public gathering places within 18 months.

The machines take most commonly found plastic drinking bottles or any aluminum can. They hold 500 empties. So introducing them at Major League Baseball games is really more about creating exposure for rewards points as a recycling enticement before more machines appear.

Rewards are typically discounts used as a form of advertising by restaurants, theme parks, movies and other local services.

The beverage industry is under pressure to do something about the proliferation of empty drink containers. Four decades after aluminum cans and plastic bottles first swept into common use, the recycling statistics remain troubling:

• Only a third of plastic bottles and half the cans are recycled.

• Curbside recycling is offered to only half of U.S. households.

• Recycling receptacles can be found in only 12 percent of places where single-serve beverages are consumed.

Manufacturers need more recycled plastic to drive prices down.

Until that happens, it will remain difficult for them to beat the cost of making fresh bottles from petroleum.

"We needed a new business model for our side and a huge change in consumer behavior because unfortunately green had become the new beige," said Jeremy Cage, who directs the program for Pepsico, maker of Aquafina. "To get consumers engaged, we've made recycling a win for them, too."

Staff writer Mark Albright can be reached at albright@sptimes.com or (727) 893-8252.

Tropicana Field is a first for recycling program 07/26/10 [Last modified: Tuesday, July 27, 2010 2:11pm]
Photo reprints | Article reprints

© 2017 Tampa Bay Times

    

Join the discussion: Click to view comments, add yours

Loading...
  1. Housing starts fall in July

    Real Estate

    WASHINGTON — The Commerce Department said Wednesday that housing starts fell 4.8 percent in July to a seasonally adjusted annual rate of 1.16 million. Groundbreakings for multi-family buildings such as apartments slumped 17.1 percent, while single-family house construction slipped 0.5 percent.

    On Wednesday, the Commerce Department reported on U.S. home construction in July. 
[AP file photo]
  2. Pasco doubles tourist tax to finance sports complex

    Tourism

    DADE CITY — Pasco County is doubling its tourist tax to 4 percent to build an indoor sports complex in Wesley Chapel and improve its outdoor boat ramps in west Pasco.

    Pasco County's plan to double its tourist tax on overnight accommodations to 4 percent is intended to help finance a $25 million sports complex in the Wiregrass Ranch area of Wesley Chapel. It  would include a 98,000-quare-foot multipurpose gymnaisium of eight basketball courts and dedicated space for gymnastics, cheerleading and a fitness center. Shown here is the four-court fieldhouse with 50,000-square-feet of space for competitions at  Disney's Wide World of Sports Complex.  Times photo by James Borchuck (2007)
  3. USAA expansion at Crosstown Center may bring Hillsborough 1,000 more jobs

    Corporate

    BRANDON — USAA will bring as many as 1,000 more jobs to Hillsborough County in early 2019 with the expansion of its existing operations in Brandon.

    Stuart Parker, president and chief executive officer of USAA, speaks at the company's new Crosstown Center location in Brandon during a visit following its 2015 opening. [DOUGLAS R. CLIFFORD   |   Times, 2016]
  4. FHP bids for pay raise a week after disastrous publicity

    Legislature

    TALLAHASSEE — This is real bad timing.

    FHP license plate.
  5. Rhetoric over: Three-nation effort to revise NAFTA begin

    National

    WASHINGTON — Of all the trade deals he lambasted on the campaign trail as threats to American workers, President Donald Trump reserved particular scorn for one: The North American Free Trade Agreement.

    Claudio Montes checks a shipping manifest for U.S. manufactured parts heading to assembly plants in Mexico at Freight Dispatch Service Agency LTD in Pharr, Texas, in June. The freight service ships parts between the U.S. and Mexico that pass through the border freely due to the North American Free Trade Agreement. Of all the trade deals he lambasted on the campaign trail as threats to American workers, President Donald Trump reserved particular scorn for one: NAFTA. [Nathan Lambrecht | The Monitor via AP]