Make us your home page
Instagram

Tropicana Field is a first for recycling program

Tampa Bay Rays catcher John Jaso records a scoreboard video for the promotion of Pepsi and Waste Management’s Dream Machines at Tropicana Field in St. Petersburg on Monday. The Rays’ Sean Rodriguez also filmed a video.

DIRK SHADD | Times

Tampa Bay Rays catcher John Jaso records a scoreboard video for the promotion of Pepsi and Waste Management’s Dream Machines at Tropicana Field in St. Petersburg on Monday. The Rays’ Sean Rodriguez also filmed a video.

Consumers who today snare reward points for just about anything can now rack up points for recycling.

Five Pepsi Dream Machine recycling kiosks have been wheeled into Tropicana Field, the first of many big league sports stadiums to be outfitted with machines that cough up instant coupons and tally reward points when fans stuff in empty cans and plastic bottles.

It's part of a partnership between Pepsico, Keep America Beautiful and Greenopolis, a unit of Waste Management Inc. that invented a vending machine that dishes out reward points. First-timers get a small card for identification after registering online to create their rewards account.

So far the partners have deployed more than 300 machines at supermarkets and drugstores in other states. But plans call for 3,000 more in malls, on college grounds and at other public gathering places within 18 months.

The machines take most commonly found plastic drinking bottles or any aluminum can. They hold 500 empties. So introducing them at Major League Baseball games is really more about creating exposure for rewards points as a recycling enticement before more machines appear.

Rewards are typically discounts used as a form of advertising by restaurants, theme parks, movies and other local services.

The beverage industry is under pressure to do something about the proliferation of empty drink containers. Four decades after aluminum cans and plastic bottles first swept into common use, the recycling statistics remain troubling:

• Only a third of plastic bottles and half the cans are recycled.

• Curbside recycling is offered to only half of U.S. households.

• Recycling receptacles can be found in only 12 percent of places where single-serve beverages are consumed.

Manufacturers need more recycled plastic to drive prices down.

Until that happens, it will remain difficult for them to beat the cost of making fresh bottles from petroleum.

"We needed a new business model for our side and a huge change in consumer behavior because unfortunately green had become the new beige," said Jeremy Cage, who directs the program for Pepsico, maker of Aquafina. "To get consumers engaged, we've made recycling a win for them, too."

Staff writer Mark Albright can be reached at albright@sptimes.com or (727) 893-8252.

Tropicana Field is a first for recycling program 07/26/10 [Last modified: Tuesday, July 27, 2010 2:11pm]
Photo reprints | Article reprints

© 2017 Tampa Bay Times

    

Join the discussion: Click to view comments, add yours

Loading...
  1. Aramis Ayala defends stance against death penalty: 'I did what I believe was proper'

    State Roundup

    TALLAHASSEE — Aramis Ayala, the elected Orlando prosecutor who refuses to seek the death penalty, defended her actions Wednesday as she faced a flurry of hostile questions from Florida Supreme Court justices.

    Orlando prosecutor Aramis Ayala, far right, said she was "very well pleased" with her lawyer's case. "I violated no laws." [STEVE BOUSQUET | Tampa Bay Times]
  2. Tampa Chamber of Commerce offers boost to black and Hispanic-owned businesses

    Economic Development

    TAMPA — There's a disconnect in Hillsborough County's minority business community.

    Gaston Meredith of Gaston's Culinary Services listens to LaKendria Robinson, Director of Minority Business Accelerator & Economic Inclusion during an information session at the Robert W. Saunders Library in Tampa on Tuesday.
[OCTAVIO JONES   |   Times]
  3. Wesley Chapel, Greater Pasco chambers of commerce merge

    Business

    LAND O'LAKES — Two chambers of commerce representing more than 850 business members from west Pasco to Wesley Chapel and New Tampa are merging into a single organization.

    Greater Wesley Chapel Chamber of Commerce President and CEO Hope Allen will lead the combined chambers of commerce announced Wednesday. The yet-to-be-named chamber will represent more than 850 businesses that currenlty are members of the Greater Pasco and Greater Wesley Chapel chambers.
[JAMES BORCHUCK   |   Times]
  4. Sign up for our new daily News at Noon email newsletter

    News

    The Tampa Bay Times will soon launch a daily newsletter called News at Noon. You can make sure to be among the first to receive it by signing up now.

  5. Bitcoin, ransomware fraudster Anthony Murgio of Tampa sentenced to prison

    Business

    Tampa's Anthony Murgio, 33, was sentenced Tuesday to 5-1/2 years in prison for running a bitcoin exchange suspected of laundering money for a group of hackers who targeted publishing and financial firms as part of a complex securities fraud.

    Anthony Murgio of Tampa, 33, was sentenced Tuesday to 5 1/2 years in prison for running a Bitcoin exchange suspected of laundering money for a group of hackers who targeted publishing and financial firms as part of a complex securities fraud. [AP photo]