Make us your home page
Instagram

Tween Brands to convert Limited Too stores to Justice

It's lights out at Limited Too, as Tween Brands switches its store marquees by year's end to the less expensive — but every bit as trendy — Justice (Just for Girls) brand for the preteen set.

"This makes us more relevant to changing economic times," said Michael Raydan, chief executive of Tween Brands Inc., which caters to 7- to 14-year-old girls with candy, bedroom gear, games, apparel and Webkinz. "In spots where we have both, moms walk past Limited Too because it's seen as a premium brand."

Sales in Justice stores open more than a year were up 3 percent in the most recent quarter while Limited Too's were down 11 percent.

The 560 Limited Too stores found mostly in malls will morph into Justice, Tween Brands' 310-store growth vehicle launched a few years ago for smaller, nonmall locations. Except for online and the back of 175 top-volume stores, Limited Too products will be phased out.

Locally, there are Limited Too stores in five malls and three Justice stores in shopping centers.

The average Limited Too customer ages out after 2.5 years shopping there. So Raydan doesn't think the disappearance of Limited Too after 20 years will matter to future regulars.

"In three years our customers will never have heard of Limited Too," said Raydan, who confirmed a plan to add boys clothes to Justice eventually.

Wall Street didn't think much of the changes or Tween Brands' reported $6.7-million loss, or 27 cents a share, which compared with net income of $2.1-million, or 7 cents a share, during the same period last year. The stock price closed at $8.01, down $6.87.

Mark Albright can be reached at albright@sptimes.com or (727) 893-8252.

Tween Brands to convert Limited Too stores to Justice 08/13/08 [Last modified: Wednesday, August 13, 2008 11:04pm]
Photo reprints | Article reprints

© 2017 Tampa Bay Times

    

Join the discussion: Click to view comments, add yours

Loading...
  1. Senate leaders unveil bill to repeal the Affordable Care Act

    Health

    The New York Times

    WASHINGTON — Senate Republicans, who have promised a repeal of the Affordable Care Act for seven years, took a major step on Thursday toward that goal, unveiling a bill to cut Medicaid deeply and end the health law's mandate that most Americans have health insurance.

    U.S. Senate Republicans on Thursday unveiled a proposal to repeal and replace the Affordable Care Act. The bill's chief author, Senate Majority Leader Mitch McConnell, has said "Obamacare is collapsing around us, and the American people are desperately searching for relief." [AP]
  2. Southwest Airlines to offer flights from Tampa to San Diego

    Airlines

    TAMPA — Southwest Airlines will offer new nonstop service from Tampa International Airport to San Diego International Airport beginning Jan. 8, 2018.

    Southwest Airlines is planning to launch service from Tampa to San Diego.
[Times file photo]
  3. Tampa Bay homes values continue to rise along with sales prices

    Real Estate

    For the second month in a row, Tampa Bay had one of the highest year -over-year increases in home values in May, Zillow reported today.

    For the second month in a row, Tampa Bay had one of the highest year -over-year increases in home values in May, Zillow reported Thursday.
[Times file photo]
  4. Busy start has Florida Hospital Center Ice dreaming big

    Tourism

    WESLEY CHAPEL — Opening day brought 600 doctors, administrators and their families from Florida Hospital. Soon after that, the facility hosted its first junior league game and a collegiate showdown. A few weeks later, 200 kids, ages 4 to 9, participated in national Learn to Play Hockey Day.

    Alex Senushkin and his grandson, Styopa Kulshyn, 3, of Lakeland, skate at the Florida Hospital Center Ice rink in Wesley Chapel.
[CHARLIE KAIJO   |   Times]

  5. Qatar Airways seeks to buy a stake in American Airlines

    Airlines

    NEW YORK — State-owned Qatar Airways is attempting to buy a 10 percent stake in American Airlines, triggering U.S. antitrust oversight of deals that size.

    In this file photo, a new Qatar Airways Airbus A350 approaches the gate at the airport in Frankfurt, Germany. Qatar Airways is attempting to buy a 10 percent stake in American Airlines, triggering U.S. antitrust oversight over deals of such size. 
[AP file photo]