Make us your home page
Instagram

Tween Brands to convert Limited Too stores to Justice

It's lights out at Limited Too, as Tween Brands switches its store marquees by year's end to the less expensive — but every bit as trendy — Justice (Just for Girls) brand for the preteen set.

"This makes us more relevant to changing economic times," said Michael Raydan, chief executive of Tween Brands Inc., which caters to 7- to 14-year-old girls with candy, bedroom gear, games, apparel and Webkinz. "In spots where we have both, moms walk past Limited Too because it's seen as a premium brand."

Sales in Justice stores open more than a year were up 3 percent in the most recent quarter while Limited Too's were down 11 percent.

The 560 Limited Too stores found mostly in malls will morph into Justice, Tween Brands' 310-store growth vehicle launched a few years ago for smaller, nonmall locations. Except for online and the back of 175 top-volume stores, Limited Too products will be phased out.

Locally, there are Limited Too stores in five malls and three Justice stores in shopping centers.

The average Limited Too customer ages out after 2.5 years shopping there. So Raydan doesn't think the disappearance of Limited Too after 20 years will matter to future regulars.

"In three years our customers will never have heard of Limited Too," said Raydan, who confirmed a plan to add boys clothes to Justice eventually.

Wall Street didn't think much of the changes or Tween Brands' reported $6.7-million loss, or 27 cents a share, which compared with net income of $2.1-million, or 7 cents a share, during the same period last year. The stock price closed at $8.01, down $6.87.

Mark Albright can be reached at albright@sptimes.com or (727) 893-8252.

Tween Brands to convert Limited Too stores to Justice 08/13/08 [Last modified: Wednesday, August 13, 2008 11:04pm]
Photo reprints | Article reprints

© 2017 Tampa Bay Times

    

Join the discussion: Click to view comments, add yours

Loading...
  1. Record $417 million awarded in lawsuit linking baby powder to cancer

    Nation

    LOS ANGELES — A Los Angeles jury on Monday ordered Johnson & Johnson to pay a record $417 million to a hospitalized woman who claimed in a lawsuit that the talc in the company's iconic baby powder causes ovarian cancer when applied regularly for feminine hygiene.

    A bottle of Johnson's baby powder is displayed. On Monday, Aug. 21, 2017, a Los Angeles County Superior Court spokeswoman confirmed that a jury has ordered Johnson & Johnson to pay $417 million in a case to a woman who claimed in a lawsuit that the talc in the company's iconic baby powder causes ovarian cancer when applied regularly for feminine hygiene. [Associated Press]
  2. Superior Uniform acquires Los Angeles-based PublicIdentity

    Corporate

    SEMINOLE — A subsidiary of Seminole-based Superior Uniform Group has acquired Los Angeles-based branded merchandise company PublicIdentity Inc.

    Superior Uniform Group CEO Michael Benstock
[Courtesy of Superior Uniform Group]
  3. FBI warns of spreading W-2 email theft scheme

    Personal Finance

    The IRS is warning businesses about a sharp increase in email phishing scams involving employees' W-2 forms — scams that can put staffers' Social Security numbers and other critical information in the hands of thieves.

    The IRS is warning businesses about a sharp increase in email phishing scams involving employees' W-2 forms.
[McClatchy DC/TNS file photo]
  4. Walmart expands grocery delivery service in Florida markets

    Retail

    TAMPA — Walmart is formally launching its grocery delivery service in Tampa, the company announced Monday, as it expands its delivery test into Orlando and Dallas. Five locations around Tampa are offering delivery for online grocery orders.

    Walmart is expanding its grocery delivery to Tampa, the company announced Monday. | [Times file photo]
  5. Marina at Hudson Beach poised to become 24-unit condominium-hotel

    Business

    HUDSON — One of the mainstay businesses at Hudson Beach is poised for redevelopment into a 24-unit condominium-hotel.

    The owners of Skeleton Key Marina in Hudson have filed preliminary plans with Pasco County to redevelop the site into a 24-unit condominium-hotel.