Make us your home page

Universal Orlando raises ticket prices, matches Walt Disney World

Visitors to Hogswarts Castle in the Wizarding World of Harry Potter at Universal’s Islands of Adventure will be paying more.


Visitors to Hogswarts Castle in the Wizarding World of Harry Potter at Universal’s Islands of Adventure will be paying more.

In a sign of optimism about Florida tourism, Universal Orlando on Monday matched Walt Disney World by raising its daily admission 3.7 percent to $85 and escalating multiday pass prices by bigger margins.

Universal held firm on its one-day $73.99 price (excluding taxes and fees) for Florida residents, and $66.99 for their kids ages 3 through 9. But those discount prices are only sold online. Multiday pass prices rose 8.8 to 11.4 percent, while annual pass prices were left unchanged.

It's all more evidence that Florida's big theme parks are weaning themselves off some of the deep discounts that helped get them through the recession.

On June 1, Busch Gardens Tampa Bay upped single day admission $2 to $79.99. Along with its sister park SeaWorld Orlando, Busch stopped selling its Florida Fun Card that had been good for a year of return visits for the price of a single day.

Officials at Busch, Disney and Universal, which reported solid attendance gains this winter and spring, said research found their customers regard their park experience as a good value. Universal also is riding the wave of a Harry Potter attraction that celebrated its first anniversary over the weekend and helped propel attendance at Islands of Adventure by 30 percent in 2010.

Disney last week raised its single-day ticket 3.7 percent to $85 plus tax. And after six years of offering deeper and deeper discounts on multiday passes to people willing to buy more days, Disney started to whittle at the savings. The price of a four-day pass rose 4.7 percent to $243, a seven-day pass by 8.1 percent to $267 and a 10-day pass by 11.1 percent to $291. Annual pass prices were raised 2 to 4 percent.

Mark Albright can be reached at or (727) 893-8252.

Universal Orlando raises ticket prices, matches Walt Disney World 06/20/11 [Last modified: Monday, June 20, 2011 9:24pm]
Photo reprints | Article reprints

© 2017 Tampa Bay Times


Join the discussion: Click to view comments, add yours

  1. Airbag maker Takata bankruptcy filing expected in Japan, U.S.


    DETROIT — Drowning in a sea of lawsuits and recall costs, Japanese airbag maker Takata Corp. is expected to seek bankruptcy protection in Tokyo and the United States today.

  2. Federal agencies demand records from SeaWorld theme park


    ORLANDO — Two federal agencies are reportedly demanding financial records from SeaWorld.

    Killer whales Ikaika and Corky participate in behaviors commonly done in the wild during SeaWorld's Killer Whale educational presentation in this photo from Jan. 9. SeaWorld has been subpoenaed by two federal agencies for comments that executives and the company made in August 2014 about the impact from the "Blackfish" documentary. 
[Nelvin C. Cepeda/San Diego Union-Tribune/TNS]
  3. Legalized medical marijuana signed into law by Rick Scott

    State Roundup

    TALLAHASSEE — Gov. Rick Scott on Friday signed into law a broader medical marijuana system for the state, following through on a promise he made earlier this month.

    Gov. Rick Scott signed legislation on Friday that legalizes medical marijuana in Florida.
  4. Line of moms welcome Once Upon A Child to Carrollwood


    CARROLLWOOD — Strollers of all shapes and sizes are lined up in front of the store, and inside, there are racks of children's clothing in every color of the rainbow.

    At Once Upon A Child, you often as many baby strollers outside as you find baby furniture and accessories. It recently opened this location in Carrollwood. Photo by Danielle Hauser
  5. Pastries N Chaat brings North India cuisine to North Tampa


    TAMPA — Pastries N Chaat, a new restaurant offering Indian street food, opened this week near the University of South Florida.

    The menu at Pastries N Chaat includes a large variety of Biriyani, an entree owners say is beloved by millions. Photo courtesy of Pastries N Chaat.