Make us your home page
Instagram

Winn-Dixie is beefing up its private label brands

Southeastern Grocers, the parent company of Winn-Dixie, is rolling out a new and revamped line of private label products in its latest bid to stand out in a sea of grocery shopping options.

So Winn-Dixie, Bi-Lo, Fresco Y Mas and Harvey's shoppers can expect to see and taste thousands of new and updated private label products in nearly all store departments, from household goods to canned vegetables. Some stores already have a few of these new items on the shelves.

Jacksonville-based Southeastern Grocers, which is announcing the rollout Thursday, has tested more than 2,330 brand items and reformulated 2,260 of them. These new products will be available in all Southeastern Grocers stores over the next year, company president and CEO Ian McLeod said in an interview with the Tampa Bay Times.

"I was disappointed in the quality of our private label products. It was one of the first things I noticed when I came to the U.S.," said McLeod, a Scottish businessman whose experience includes running retail stores in Europe and Australia. He's been at the helm of Southeastern Grocers for nearly two years now.

"Private label brands have been around for many years and they're known for being the cheap alternative," he said, "but that's not the position we want to achieve."

Instead of having different private label brands at each grocery store chain, Southeastern Grocers has streamlined the products under one new brand name.

Previous Coverage: The new Winn-Dixie in South Tampa doesn't look like a Winn-Dixie, and that's by design

There are three tiers of new products. The first is called "SE Grocers Essentials," which will be a private label option on most budget household basic items. The "SE Grocers" brand will be a line of private label items that offer a 20-30 percent cheaper price alternative to brand name items. The "Prestige" brand is reserved for more indulgent products, like Winn-Dixie's Prestige French vanilla ice cream.

The grocery company created its own sensory lab to test and develop this new line of private label products. Most of the new items won't have artificial flavors, MSG or high fructose corn syrup.

Previous Coverage: Winn-Dixie trying to stand out by lowering prices of staple items

This is the latest move by Winn-Dixie's parent to draw more customers to its brand. Last year the company began updating its stores, including remodeling its store in Tampa's Hyde Park. Winn-Dixie also lowered prices on many staple items. Private label brands have seen a resurgence recently thanks to discount brands like Aldi and Save-A-Lot, which sell almost exclusively their own labels.

Contact Justine Griffin at jgriffin@tampabay.com or (727) 893-8467. Follow @SunBizGriffin.

New products coming to Winn-Dixie stores this month:

• SE Grocers Popcorn: cheddar, white cheddar, salt and black pepper, and sea salt

• Prestige Popcorn: caramel and Chicago mix

• SE Grocers Potato Chips: 21 varieties of flavors

• SE Grocers Essentials: 107 household products

Winn-Dixie is beefing up its private label brands 02/16/17 [Last modified: Wednesday, February 15, 2017 1:49pm]
Photo reprints | Article reprints

© 2017 Tampa Bay Times

    

Join the discussion: Click to view comments, add yours

Loading...
  1. Tampa is 15th-most popular city to move to with U-Haul

    Markets

    TAMPA —Tampa is undoubtedly a destination point, at least according to U-Haul.

    Tampa is the No. 15 destination for people moving with U-Haul trucks. | Times file photo
  2. Florida's economy growing faster than other big states and far better than U.S. overall

    Business

    When it comes to economic growth, Florida's running alongside the leading states and well ahead of the United States as a whole.

  3. Westshore Marina District project takes shape with another acquisition

    Real Estate

    TAMPA — One of Tampa Bay's prime waterfront areas took another major step toward redevelopment Friday as WCI Communities bought 2.35 acres in Westshore Marina District.

    WCI Communities, Lennar's high-end subsidiary,has paid $2.5 million for 2.35 acres in the Westshore Marina District for 35 townhomes. WCI is under contract  to buy an additional 9.5 acres.
[BTI Partners]
  4. Posh Guy Harvey RV park to open in Tampa Bay with $250,000 cottages

    Business

    HOLIDAY — Love those Guy Harvey T-shirts with the soaring marlins? In the not too distant future, you might be able to kick back in your own Guy Harvey cottage in the first-ever Guy Harvey RV park.

    Renderings of the clubhouse and an RV cottage site of the planned Guy Harvey Outpost Club & Resort Tarpon Springs.
[Guy Harvey Outpost Collection]
  5. Port Tampa Bay secures $9 million grant to deepen Big Bend Channel

    Business

    Port Tampa Bay has secured a $9 million grant from the U.S. Army Corps of Engineers for the widening and deepening of the Big Bend Channel in southern Hillsborough County.