SOUTH TAMPA — On a search to decorate her new Tampa home, Allison Foley, 34, was coming up empty.
Unsuccessful, she started searching around and found brands she did like.
Inspired by her research and past 15 years of fashion retail experience, Foley created a website to share her finds with other shoppers.
As the website grew in popularity, Foley took it to streets and opened Hazel + Dot in February at 3714 Henderson Blvd. in South Tampa.
"The store is named after my grandmother and my aunt," Foley said. "When I was growing up, I'd spend summers with them working at their antique store which kind of planted the seed for wanting my own store."
Foley's storefront carries local brands or smaller family-owned companies.
There's home decor, custom T-shirts, jewelry fashioned by Spangles by Sarah, art by Rachel's Branch and leather handbags from the Brooklyn line Betsy Pittard.
The gift store is best known for its pillows, which depict scenes of Tampa.
Foley's own family, her mother and father, help out in the store.
"I like to support local and be part of the community by partnering with different charities," Foley said. "This week we raised money for the GoFundMe for Orlando and are getting ready to partner with Ale for ALZ. We have also done a lot of schools."
For more information, visit hazelanddot.com or call (813) 876-0110.
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