BROOKSVILLE — An outlet store stocked with scratched and dented national-brand merchandise is poised to pump renewed life into the Brooksville Square shopping plaza, but not in time for holiday shopping.
The Sears Hometown & Outlet Store is scheduled to open Jan. 23 in the plaza at Broad Street and Cortez Boulevard.
Construction workers are revamping roughly 40,000 square feet of space at the former Publix supermarket, a longtime anchor at the shopping center. Publix moved to a new, larger store nearby in 2006.
Smaller retailers and service providers in the plaza are eager to embrace the new anchor, hoping to bring back customer traffic that diminished after Publix's move.
The popularity of Sears outlet stores — with 1,245 of them across the country, the nearest in Tampa — could do the trick. The outlet will sell the parent company's merchandise that has been scratched or dented, discontinued, overstocked or reconditioned across a broad range of product categories.
Home appliances and lawn and garden equipment are expected to make up the bulk of the inventory, according to company spokeswoman Jayne Levy. Tools, sporting goods and mattresses also will be stocked.
The merchandise, direct from Sears' vendors, will be sold "at prices that are significantly lower than manufacturers' suggested retail prices," according to a press release announcing the opening.
In addition to merchandise, the outlet will offer access to such services as home delivery, installation and extended service contracts.
Although the hiring of 20 to 35 employees is not yet under way, employment information is available on the Web at searsoutlet.com. The company has assigned Patrick Analore, from the Tampa outlet, as store manager.
Core Contractors LLC of Chiefland, Ga., is general contractor for the renovation work.
Beth Gray can be reached at firstname.lastname@example.org.