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Shoe Heaven in Tampa rings up sales at $12.88 per pair

BRANDON — It was just a year ago that Calvin Jefferson and his partners opened Shoe Heaven in Tampa. But the concept was such a hit that a second location has opened in Brandon, and two new stores are in the planning stages.

The idea is a simple: Sell quality, name-brand women's shows at very low prices.

"All our shoes are $12.88," Jefferson said. "There's not a lot of profit margin. We make our money through volume."

It's not unusual, he said, for girls to buy a pair of shoes at the mall, stop into Shoe Heaven and see the same shoes for $12.88.

"So they go back to the mall and return the shoes, then come back and buy four or five pairs of shoes from us," he said.

Despite the prices, he said, Shoe Heaven offers the latest styles, and the brands that women are looking for. The store has hundreds of styles in stock, and new styles arriving every week, he said.

The new Shoe Heaven is at 2108 W Brandon Blvd., near Gornto Lake Road, in the same plaza with Krispy Kreme and Amscot. It's open from 10 a.m. to 6 p.m. Monday through Thursday; 10 a.m. to 8 p.m. Friday and Saturday; and 1 to 6 p.m. Sunday. For information, call (813) 661-7463;

Charter school success: The new campus of Kids Community College hasn't even opened, and already so many parents want their kids to attend that there's a two-year waiting list.

Kids Community College is a K-12 charter school that stresses an individual approach to education. (The Voluntary Prekindergarten program — VPK — is also available.)

"For each child, they find out how that child learns," said Michele Pruitt, the public relations and marketing manager for Kids Community College. "Whether they learn through reading, or through listening, or through music, however that child learns, the curriculum is designed specifically for that individual child."

The new campus — one of five Kids Community College locations in Hillsborough and Orange counties — will welcome 574 students when it open for classes Aug. 20.

There's an open house 6 to 8 p.m. Thursday. Families of current and prospective students are welcome to take a tour of the new facilities at 10030 Mathog Road, off Gibsonton Road near Lowe's Home Improvement Center. Call (813) 671-1440 or go to

Fashion addition: The area's newest Rue21 has opened near Dillard's at Westfield Brandon mall.

Marketing officials at the company's headquarters did not reply to emailed questions, but the company's website indicates the Brandon location is the sixth in the Tampa Bay area and that the chain has 770 locations nationwide.

The website says the store sells fashions for "girls and guys" at competitive prices.

It's open 10 a.m. until 9 p.m. Monday through Saturday, and 11 a.m. until 6 p.m. Sunday. Call (813) 655-4237 or go to

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Shoe Heaven in Tampa rings up sales at $12.88 per pair 08/09/12 [Last modified: Thursday, August 9, 2012 4:30am]
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