Friday, May 25, 2018
Business

St. Petersburg firm Catalina names third CEO in 2016: former NCR executive Andrew Heyman

St. Petersburg's Catalina, one of the biggest privately owned companies based in the Tampa Bay area with $640 million in 2014 revenues, on Monday named Andrew Heyman as its new chief executive officer.

A former president of NCR Financial Services for NCR Corp., Heyman succeeds Catalina interim CEO Greg Delaney, who in turn succeeded CEO James Egasti in May. Both Delaney and Egasti continue in board positions at the company.

Heyman joins Catalina at what he calls an "exciting point of its evolution." In a statement, he said: "Our teams have built amazing capabilities over the last several decades. We deliver unique insights to our customers and help them execute marketing programs that significantly improve their businesses."

Formerly known as Catalina Marketing, Catalina claims to operate the "largest shopper history database in the world" — and says it can give retailers an edge in building customer loyalty. How? By knowing what individual customers prefer. "On average, shoppers ignore 99.3 percent of all products inside a store," Catalina says on its website. "Ensure that your brand is among the 1 percent that gets noticed — and purchased — with personalized digital media solutions from Catalina."

Heyman joined NCR in 2011 as part of the acquisition of Radiant Systems, where he served as chief operating officer and held other positions as far back as the mid 1990s. He holds a master's degree in computer information systems from Georgia State University and a bachelor's degree in finance from the University of Georgia.

Catalina was a publicly traded company before being taken private in 2007. A majority stake of Catalina was then sold in 2014 to Boston-based Berkshire Partners, a private equity firm, for $2.5 billion. At that time, Catalina had about 1,350 employees.

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