Make us your home page
Instagram

Stellie Bellies resale boutique opens in New Port Richey

NEW PORT RICHEY — Crystal York inspects a set of tiny sneakers beside a cash register at Stellie Bellies. She buffs out scuff marks, attaches a price tag — $9.99 for a pair that costs $40 new — and puts the barely used shoes on a rack surrounded by bright and colorful clothes and toys for kids.

York owns Stellie Bellies Kiddie & Maternity Resale Boutique, which opened on State Road 54 in February. The shop sells used clothes and accessories for newborns through children's size 8, and for expectant mothers. It accepts clean, modern clothes with no rips or stains in exchange for store credit.

York says the store serves an important purpose.

"A lot of kids' clothes are washed and worn twice," she said. "There's no reason to spend double the price."

York, 37, first stumbled on a Stellie Bellies in 2010 during a day out with a friend in Palm Harbor. Pregnant with her second child, York needed all the things mothers buy in preparation for a newborn. So much time had passed since the birth of her first son, now 6, that York had "either given away or yard-saled almost everything."

So she trekked often from her home in Trinity to Stellie Bellies before and after her second son's birth.

"When you have a newborn, it's not so easy to shop," she said. But she noticed a difference when she shopped at Stellie Bellies.

"It was not (like) going to a big store, where it's hard to get in and out and you can't get help," she said. "You could get great things for great prices, and it was kid-friendly."

York said the staff was personable, and nobody cared if she stopped shopping to breast-feed in a dressing room. She liked the Stellie Bellies experience but didn't like the long drive. She wished for a location close to home. She did not always expect she would own one.

York has worked as a nurse for 12 years, most recently as charge nurse at Medical Center of Trinity, where she continues to work on the side. Her husband, Shawn, was a catastrophe-insurance adjuster, requiring a lot of travel.

"I have two boys," York said. "They need their dad."

The Yorks had considered opening a business so he could stay close to home. Crystal called Stellie Bellies to ask for advice about opening a resale store and learned that Mike and Stella Myers were looking to expand.

The Myerses opened a Stellie Bellies on Fourth Street in St. Petersburg in 2000, and another about four years ago on U.S. 19 in Palm Harbor.

"Our two corporate stores are alive and thriving," Stella Myers said.

But she wanted to build the brand. To do it, she and her husband had planned to entrust it to franchisees. York's store — which joins child-centered resale stores in Pasco like All About Kids in Land O'Lakes and Little Amici in Wesley Chapel — is the first Stellie Bellies franchise.

Stella Myers said New Port Richey is a "growing family community. The demand is here."

York said she is prepared to meet it. Stellie Bellies brands include Gymboree, Old Navy and the Children's Place for kids' clothes, and Motherhood and Pea in the Pod for maternity clothes. There are Chico car seats, Fisher Price toys and Medela breast pumps. Toys and other products that require batteries are tested before they're sold, and Stellie Bellies doesn't take items if there are recalls on them.

The store is for kids, who can watch a movie while parents shop, York said, and for moms and dads. And it's for grandmas "who need a Pack 'N Play once a week and don't want to spend $150."

New moms who shop won't just save money, York said, but will leave with "what they need, not what every commercial says they need."

Arleen Spenceley can be reached at aspenceley@tampabay.com or (727) 869-6235.

>>fast facts

Stellie Bellies

The store is at 7649 State Road 54, New Port Richey. Hours are 9:30 a.m. to 6 p.m. Monday through Friday; 10 a.m. to 5 p.m. Saturday; and 11 a.m. to 4 p.m. Sunday.

Trades are accepted on Mondays, Tuesdays, Thursdays and Fridays.

Call (727) 807-6987 or go to stelliebellies.com.

Stellie Bellies resale boutique opens in New Port Richey 03/13/14 [Last modified: Friday, March 14, 2014 4:56pm]
Photo reprints | Article reprints

© 2017 Tampa Bay Times

    

Join the discussion: Click to view comments, add yours

Loading...
  1. Former Sen. Greg Evers, advocate for law enforcement, dead at 62.

    State Roundup

    TALLAHASSEE — Former State Sen. Greg Evers, the Baker Florida strawberry farmer and veteran politician, was killed in a single car crash hear his home in Okaloosa County. The Florida Highway Patrol confirmed the death late Tuesday, but deferred any further information pending an investigation. He was 62.

    Former Florida Senator Greg Evers, R- Milton, was a passionate advocate for law enforcement and corrections officers. He was found dead Tuesday afternoon in a car crash. He was 62. [SCOTT KEELER | Tampa Bay Times]
  2. Foundation Partners buys Anderson-McQueen Funeral Home

    Business

    ST. PETERSBURG — Anderson-McQueen Funeral Home, the Tampa Bay area's largest family-owned funeral company, has been sold.

    Anderson-McQueen Funeral Home, the Tampa Bay area's largest family-owned funeral company, has been sold.
[CHRIS URSO   |   Times]
  3. Water Street Tampa unveils video showing downtown's transformation

    Business

    TAMPA — Water Street Tampa, the sweeping, 50-plus acre redevelopment project in Tampa's urban core, has unveiled new images and video of what the downtown district will look like upon completion.

    Strategic Property Partners released a conceptual image of what the Tampa skyline will look like once its redevelopment of 50-plus acres of downtown will look like. [Photo courtesy of  of SPP]
  4. Florida ranks high for workplace equality between men and women

    Working Life

    When it comes to the workplace, Florida ranks fifth in terms of gender equality, a WalletHub study released Tuesday found.

    Florida ranks high in terms of equality between men and women in the workplace. Pictured is Sandra Murman, county commissioner in 2015, talking about the differences in pay between men and women. | [Times file photo]
  5. Treasury secretary's wife boasts of travel on government plane, touts high fashion

    National

    U.S. Treasury Secretary Steven Mnuchin's wife, Louise Linton, boasted of flying on a government plane with her husband to Kentucky on Monday and then named the numerous fashion brands she wore on the trip in an unusual social media post that only became more bizarre minutes later.

    Steven Mnuchin and his then- financee Louise Linton watch as President Donald Trump speaks during Mnuchin's swearing-in ceremony as  treasury secretary in the Oval Office of the White House on Feb. 13. [Mandel Ngan | AFP via Getty Images]