Strategic Property Partners has launched its official website for Water Street Tampa, its 53-acre redevelopment project in downtown Tampa Tuesday. SPP, the real estate firm created by Tampa Bay Lightning owner Jeff Vinik and Cascade Investment, announced Tuesday the long anticipated name for the $3 billion revitalization project, Water Street Tampa. The project's website, waterstreettampa.com, shows some promotional images of buildings, green spaces, marinas, people and restaurants. Its tagline is "a place to create your own stories." It does not list any specific leasing or tenant information for the project. Previous Coverage: Finally, Jeff Vinik's vision has a name: Water Street TampaSPP's project includes two hotels with over 650 rooms combined, one of which will become Tampa's first five-star hotel, and an additional four-star hotel across the street from the Tampa Marriott Waterside Hotel & Marina; more than two million square feet of office space, and the first office towers to be built in Tampa in 25 years; 3,500 new apartments and condos in brand new buildings; and more than 1 million square feet of retail, restaurant and entertainment space to be built over the next 10 years. In addition, the University of South Florida Morsani College of Medicine and Heart Institute will be built in downtown Tampa, as will an adjacent office building to house health-related businesses. SPP estimates that 23,000 people will live, work, and visit Water Street Tampa every day. The Tampa Marriott Waterside Hotel & Marina will also undergo a $40 million renovation. In addition to the website, SPP launched social media accounts linked to Water Street Tampa for promotional and marketing purposes.