Monday, June 25, 2018
Business

Suitsupply brings its style to Hyde Park

With the opening of Suitsupply in Hyde Park Village, SoHo just became a little trendier.

Fokke de Jong founded the business in Amsterdam out of his college dorm in 2000.

"I was always interested in suits, fashion and aesthetics but also had to make ends meet," Jong said. "So I sold suits in offices on Friday afternoons. I had a few contacts in Italy as well."

Now the company has grown from Amsterdam, to London, to Paris and expanded into the states starting with New York around five years ago.

Currently, Suitsupply has 20 stores in the U.S.

"What we do is different in many ways," Jong said "We are a vertical company. Many mid segment companies are vertical but we started doing it in the more upscale, luxury side of the market."

The fashion forward business designs, manufactures and ships their products including men's suits, jackets, trousers, shirts, outerwear, shoes and more.

"We play a little more with our collection." Jong said. "When people think of tailoring, they think of their dad's kind of suit, but we bring a new energy to it."

Though Tampa isn't full of the same luxury brands that can be found in Suitsupply's other locations such as New York, the hidden feel of Hyde Park Village fits their location strategy.

"We have a roof top in Chicago where you just see a little entrance on the street level then come to a cool roof top bar where you can have a drink and enjoy getting fitted," Jong said.

Tampa was chosen for a new location based on Suitsupply's online sales and held an official grand opening on Sept. 15.

"Online is a good pointer on how we want to be and Tampa was an easy choice," Jong said. "There is a good customer base there already."

Inside, the design focuses on Florida's tropical climate with a mix of orange and yellows, decorated with palm leaf wallpaper.

The Hyde Park Village shop is stocked with formal suits for work, as well as more casual outfits for weekend wear. All styles have the same high quality and fit.

"We have the best cashmere jackets, best leather, best cotton," Jong said. "There's room to experiment with styles and combinations for a balanced and elegant look."

Customers will also find a highly trained staff and tailors in the front of the store making alterations, like a restaurant's open kitchen.

"It's really a tailoring destination," Jong said.

Find all the fashion at 1525 W Swann Ave. and visit, us.suitsupply.com/en_US/home.

SHARE YOUR NEWS: If you have an item for Everybody's Business, contact Arielle Waldman at [email protected]

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