Tampa's Sweetbay Supermarket today became the first supermarket chain to agree to a multiyear corporate partnership with the Tampa Bay Rays.
As part of the agreement, Sweetbay will receive signage at Tropicana Field in addition to promotion on Rays television and radio broadcasts. Sweetbay will serve as the "Rays Official Baseball and Softball Headquarters" and will partner with the Rays on a fundraising effort to benefit area youth baseball and softball programs. In addition, parents can sign up their kids for the chance to announce "play ball" from the field prior to a Rays home game through the "Sweetbay Play Ball Kid" contest.
"We are proud to be the official supermarket of the Tampa Bay Rays," said Mike Vail, president and chief operating officer for Sweetbay Supermarket.
Terms of the deal were not disclosed.