Daily circulation at the Tampa Bay Times rose 14 percent while Sunday circulation dropped 7 percent in the latest readership snapshot from the Alliance for Audited Media released Tuesday.
The Tampa Bay Times remained by far the largest paper in Florida and ranked 16th largest in the country in daily circulation and 20th largest based on Sunday circulation.
The Tampa Tribune's daily circulation jumped 33 percent and Sunday circulation rose 7 percent. Both organizations benefited from counting the distribution of free editions in their totals. The Times distributes the free daily tbt* while the Tribune drops off some free branded editions on driveways.
The Times, with a total daily circulation of 340,260, is about 78 percent bigger than the Tribune, which is now the state's second largest paper.
Despite an increase in online editions, average daily circulation at the country's largest newspapers slipped nearly 1 percent in the past six months compared with a year ago.
A few of the country's largest newspapers fared better. The New York Times notched an 18 percent gain in daily circulation, pushing it past USA Today as the second-largest U.S. newspaper. The Wall Street Journal remained the country's biggest paper with its circulation rising 12 percent to 2.38 million.