Make us your home page

Tampa Bay Times widens lead over Tampa Tribune in circulation

The Tampa Bay Times widened its lead over the Tampa Tribune as the dominant newspaper in the region based on an Audit Bureau of Circulations report released Tuesday.

The Times' average Sunday circulation rose about 1 percent to 432,202 while average daily circulation rose just more than 2 percent to 299,497 in the six-month period ended March 31.

In contrast, the Sunday circulation at the Tribune was virtually unchanged at 262,369, while daily circulation fell 20,000 copies, or 12 percent, to 144,510. The calculation of daily circulation is based on Monday through Friday results, as Saturday figures are broken out separately.

The bureau of circulations has overhauled how it calculates newspaper audience and circulation, making this the first opportunity in 18 months to make apples-to-apples comparisons with results from a year ago.

Overall, daily circulation for the 618 newspapers tracked by ABC rose 0.68 percent, while circulation for the 532 Sunday newspapers increased 5 percent.

Among the notable trends: Digital editions — online editions of a newspaper which subscribers pay for — now account for 14 percent of overall U.S. circulation, up from about 9 percent a year ago.

The Tampa Bay Times' daily circulation grew 2.4 percent because it includes copies of tbt*, the company's free daily newspaper that became a branded edition of the Tampa Bay Times when the paper changed its name from the St. Petersburg Times on Jan. 1, 2012. Excluding tbt*, daily circulation fell 5.8 percent, mostly because the newspaper discontinued certain programs, including some complimentary copies not purchased directly by consumers.

Joe DeLuca, Tampa publisher and vice president for the Times, said the paper had already been growing in Hillsborough County when it was called the St. Petersburg Times.

"But the rate of growth doubled after the change of the name," he said. "I attribute that to the region recognizing that the brand that we have represents who we are and who they are and that we have a match."

Since late December, Sunday circulation for the Tampa edition of the Times has grown from 122,000 to 134,000 while daily circulation has risen from 54,000 to 67,000.

Based on the new results, the Times ranks as the 18th largest paper in the United States in daily circulation and the 17th largest paper on Sunday. The paper remains the largest in the Southeast.

Newspaper circulation

Florida papersDaily (Change*)Sunday (Change)
Tampa Bay Times299,497 (+2%)432,202 (+1%)
Orlando Sentinel173,576 (-8%)288,328 (up less than 1%)
S. Fla. Sun-Sentinel165,974 (-5%)245,869 (-3%)
Miami Herald160,988 (-7%)262,369 (up less than 1%)
Tampa Tribune144,510 (-12%)212,541 (-2%)
Palm Beach Post110,373 (-6%)139,221 (-3%)
Fla. Times-Union98,580 (-9%)157,559 (-1%)

Other papersDaily (Change*)Sunday (Change)
Wall Street Journal2.12M (up less than 1%)N/A
USA Today1.82M (+1%)N/A
New York Times**1.59M (+73%)2M (+50%)
Dallas Morning News**405,349 (up less than 1 percent)702,848 (+87%)
Atlanta Journal-

174,251 (-5%)402,602 (+3%)
*Average daily circulation Monday through Friday

** The bulk of growth at the New York Times and Dallas Morning News came after the papers established paywalls, charging for online content.

Source: Audit Bureau of Circulations

Tampa Bay Times widens lead over Tampa Tribune in circulation 05/01/12 [Last modified: Friday, May 4, 2012 11:28am]
Photo reprints | Article reprints

© 2017 Tampa Bay Times


Join the discussion: Click to view comments, add yours

  1. Carrollwood fitness center employs scientific protocol to help clients


    In 2005, Al Roach and Virginia Phillips, husband and wife, opened 20 Minutes to Fitness in Lakewood Ranch, and last month they opened the doors to their new location in Carrollwood.

    Preston Fisher, a personal fitness coach at 20 Minutes To Fitness, stands with an iPad while general manager/owner Angela Begin conducts an equipment demonstration. The iPad is used to track each client's information and progress. I also included one shot of just the equipment. The center recently opened in Carrollwood. Photo by Danielle Hauser.
  2. Olive Tree branches out to Wesley Chapel


    WESLEY CHAPEL — When it came time to open a second location of The Olive Tree, owners John and Donna Woelfel, decided that Wesley Chapel was the perfect place.

    The Olive Tree expands its offerings of "ultra premium?€ extra virgin olive oils (EVOO) to a second location in Wesley Chapel. Photo by Danielle Hauser.
  3. Massachusetts firm buys Tampa's Element apartment tower

    Real Estate

    TAMPA — Downtown Tampa's Element apartment tower sold this week to a Massachusetts-based real estate investment company that plans to upgrade the skyscraper's amenities and operate it long-term as a rental community.

    The Element apartment high-rise at 808 N Franklin St. in downtown Tampa has been sold to a Northland Investment Corp., a Massachusetts-based real estate investment company. JIM DAMASKE  |  Times
  4. New York town approves Legoland proposal


    GOSHEN, N.Y. — New York is one step closer to a Lego dreamland. Goshen, a small town about fifty miles northwest of the Big Apple, has approved the site plan for a $500 million Legoland amusement park.

    A small New York town, Goshen approved the site plan for a $500 million Legoland amusement park. Legoland Florida is in Winter Haven. [Times file  photo]
  5. Jordan Park to get $20 million makeover and new senior housing

    Real Estate


    Times Staff Writer

    ST. PETERSBURG —The St. Petersburg Housing Authority, which bought back the troubled Jordan Park public housing complex this year, plans to spend about $20 million to improve the 237-unit property and construct a new three-story building for …

    Jordan Park, the historic public housing complex, is back in the hands of the St. Petersburg Housing Authority. The agency is working to improve the 237-unit complex. But the latest plan to build a new three-story building for seniors will mean 31 families have to find new homes. [LARA CERRI   |   Tampa Bay Times]