Make us your home page

Tampa International Airport and Tampa Bay Lightning team up for promotion

Travelers leaving Tampa International Airport garages might get more than a parking bill on their way out.

The airport and the Tampa Bay Lightning announced a marketing partnership Monday that gives people using TIA's parking facilities a chance to win four tickets to a Lightning game of their choice at the St. Pete Times Forum.

One winner will be picked at random each day at the exits to the parking garages through the end of the Lightning's season. An average of 8,000 vehicles exit the short-term, long-term and remote economy garages daily.

As part of the marketing agreement, TIA decorated two shuttles connecting the main terminal and Airside A with a photo wrap of Lightning players and the message "Be the Thunder." Recorded shuttle messages from Lightning captain Vinny Lecavalier welcome arriving travelers and thank those departing for their visit.

No money will be exchanged in the deal.

Airport and Lightning officials got to know each other when team owner Jeff Vinik hosted executives of Edelweiss Air at a game. Edelweiss will start twice-weekly nonstop flights to Zurich, Switzerland, from Tampa in May.

The Lightning ranks among the top three NHL teams for attracting out-of-town hockey fans, said chief executive officer Tod Leiweke. "We embrace tourism as a driver in the economy," he said.

Airport chief executive officer Joe Lopano said he admires how the hockey team's executives "made real change bringing fun back to the experience. I want to learn."

Paul Vlna of Wesley Chapel got a taste of TIA's new marketing fun. He became the first ticket winner as he stopped at the exit from short-term parking Monday.

"At first, I thought it was some kind of scam going on," said Vlna, 35. ''I don't get this lucky, except maybe $1 on a Lotto ticket."

Steve Huettel can be reached at or (813) 226-3384.

Tampa International Airport and Tampa Bay Lightning team up for promotion 10/31/11 [Last modified: Monday, October 31, 2011 9:11pm]
Photo reprints | Article reprints

© 2017 Tampa Bay Times


Join the discussion: Click to view comments, add yours

  1. Federal agencies demand records from SeaWorld theme park


    ORLANDO — Two federal agencies are reportedly demanding financial records from SeaWorld.

    Killer whales Ikaika and Corky participate in behaviors commonly done in the wild during SeaWorld's Killer Whale educational presentation in this photo from Jan. 9. SeaWorld has been subpoenaed by two federal agencies for comments that executives and the company made in August 2014 about the impact from the "Blackfish" documentary. 
[Nelvin C. Cepeda/San Diego Union-Tribune/TNS]
  2. Legalized medical marijuana signed into law by Rick Scott

    State Roundup

    TALLAHASSEE — Gov. Rick Scott on Friday signed into law a broader medical marijuana system for the state, following through on a promise he made earlier this month.

    Gov. Rick Scott signed legislation on Friday that legalizes medical marijuana in Florida.
  3. Line of moms welcome Once Upon A Child to Carrollwood


    CARROLLWOOD — Strollers of all shapes and sizes are lined up in front of the store, and inside, there are racks of children's clothing in every color of the rainbow.

    At Once Upon A Child, you often as many baby strollers outside as you find baby furniture and accessories. It recently opened this location in Carrollwood. Photo by Danielle Hauser
  4. Pastries N Chaat brings North India cuisine to North Tampa


    TAMPA — Pastries N Chaat, a new restaurant offering Indian street food, opened this week near the University of South Florida.

    The menu at Pastries N Chaat includes a large variety of Biriyani, an entree owners say is beloved by millions. Photo courtesy of Pastries N Chaat.
  5. 'Garbage juice' seen as threat to drinking water in Florida Panhandle county


    To Waste Management, the nation's largest handler of garbage, the liquid that winds up at the bottom of a landfill is called "leachate," and it can safely be disposed of in a well that's 4,200 feet deep.

    Three samples that were displayed by Jackson County NAACP President Ronstance Pittman at a public meeting on Waste Management's deep well injection proposal. The sample on the left is full of leachate from the Jackson County landfill, the stuff that would be injected into the well. The sample on the right shows leachate after it's been treated at a wastewater treatment plant. The one in the middle is tap water.