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This week: HSN launches new national ad campaign

HSN pumps up national ads to create buzz

HSN's first national advertising campaign was credited with helping the network "turn the corner" by luring new customers to see its new look last summer. So the St. Petersburg TV shopping network is doing it again, this time buying or bartering for twice the media exposure in a campaign being announced today. TV spots will start airing Saturday on everything from Law and Order to the Olympics, and print ads will appear in several Conde Nast fashion magazines. HSN is staging a sweepstakes this time with more than $200,000 in prizes to people who register online at hsn.com. The spot features a catchy tune by pop singer Toby Lightman, whose CD will be sold on HSN. Prizes include dinner with Emeril Lagasse at his New Orleans restaurant, a party for 10 organized by Oprah's home entertainment guru Colin Cowie, and a $5,000 room makeover by decorator Nate Berkus.

Get the rundown on hospital care

Watch for another set of hospital rankings Tuesday. The Healthcare Financial Management Association has analyzed 1,500 hospitals nationwide by the relative value of care they provide. Such rankings could affect hospital reimbursements, as the federal government considers proposals to pay hospitals based on the value of the care they provide. Results will be unveiled at the annual meeting of the trade group, which includes hospital CFOs and controllers. The rankings also will be available at www.hospitalvalueindex.com.

Jabil reports 3rd-quarter results

St. Petersburg electronics manufacturer Jabil Circuit will disclose third-quarter earnings on Tuesday. CEO Tim Main will discuss results on a Webcast at jabil.com at 4:30 p.m., a half-hour after releasing numbers.

Fed meets, but don't expect much

The Federal Reserve Board meets on Tuesday and Wednesday, but the betting is that we won't see action on interest rates until August. With inflation threatening, the next move is likely to be up. The Fed would like to see signs that the economy is improving before putting a damper on borrowing with higher rates.

This could spoil your appetite

Regions Financial chief economist Bob Allsbrook will talk about recession and stagflation Wednesday at a Tampa Chamber of Commerce breakfast. Call (813) 276-9440 for information.

This week: HSN launches new national ad campaign 06/22/08 [Last modified: Sunday, June 22, 2008 4:30am]
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