The big buzz in Florida is "branding." Enterprise Florida wants a new statewide brand to describe Florida business. Orlando is working on a brand to broaden its appeal beyond theme parks. And business leaders in Tampa Bay are in the middle of crafting a campaign to help capture the essence of the Tampa Bay region. So far, that effort is working off a "positioning statement" based on the phrase "Seize Life Daily."
Since the Times reported on this campaign last Sunday, many readers have volunteered their own specific slogans.
Clearly, there's lots of interest in how best to brand Tampa Bay and present that image to the bigger world. It's not as easy as it may seem. While hundreds of states and cities are branding themselves these days, many of the slogans they come up with are so bland and boring they could be used by any state or city.
To better tap that well of interest, the Times is holding a branding contest. What slogan can you come up with that captures the unique spirit of the Tampa Bay region? Send us your best effort. The Times will consider all entries and highlight those deemed clever and on point.
Hey, we may even hand out a few awards for the best brands.
We'll publish some of the top slogans, with your names, next month.
Do you have what it takes? Give it a shot.
— Robert Trigaux