BRANDON — Sports entertainment complex TopGolf will open a location in Brandon in fall 2014, the company announced Tuesday.
It will be the company's first location in Florida, and the 14th overall, including three in the United Kingdom. TopGolf complexes feature a high-tech driving range, bar and restaurant.
Construction will start in the beginning of 2014 on the site at 10690 Palm River Road, across from the Bass Pro Shops site.
"Tampa in general is a great outdoor city known for its entertainment, culture and sports, and also of course golf," said Adrienne Browne, a spokesperson for TopGolf. "It's a thriving community that TopGolf wanted to be a part of."
TopGolf plans to hire between 400 and 450 people at the new location. About 100 of those positions will be full time or full-time equivalence, Browne said.
Several factors attracted TopGolf to Brandon, including the area's young families, a younger demographic in Tampa, and a fast-growing population overall, said Zach Shor, director of real estate for TopGolf.
The site's access to both Interstate 75 and the Lee Roy Selmon Expressway was another draw.
"It's a good combination of great immediate demographics and also easy access to demographics outside the area as well," Shor said. "We're a pretty regional draw so we look at both. Given that we're on two major highways I would expect to draw from a pretty wide area."
Shor said TopGolf aims to provide entertainment to all ages and skill levels. TopGolf provides after-work entertainment, daytime entertainment for families, corporate and group events like birthday parties, he said.
The 65,000-square-foot facility will have three levels and up to 2,900 square feet of private event space. The plan includes 102 climate-controlled hitting bays that can each host up to six players.
In February, the County Commission voted 6-1 to approve a $6.25 million subsidy for road improvements to the Estuary shopping complex across from Westfield Brandon mall to bring Bass Pro Shops to the area.
The plans were expected to lure other large retailers such as TopGolf to the area as well.
Keeley Sheehan can be reached at firstname.lastname@example.org or (813) 661-2453.