Make us your home page

Brooke Hogan's show features Clearwater Beach

CLEARWATER — Okay, so Hulk Hogan's daughter wouldn't necessarily be everyone's automatic first choice to be Clearwater's cultural ambassador to the world.

Still, local tourism officials are pleased that a recent episode of Brooke Hogan's reality TV show on VH1 showcased Clearwater Beach. They say the episode, which will be rerun at least nine more times on the cable network, amounts to a half-hour of free advertising.

"Once people see our beaches and that sugary, powdery white sand, that's a positive," said Gerri Raymond, vice president of tourism for the Clearwater Regional Chamber of Commerce. "You can't make us look bad if you're out on that beach."

"You're always trying to get your destination some exposure — a steady drumbeat of images in the popular media," said David Downing of the St. Petersburg/Clearwater Area Convention and Visitors Bureau.

The TV show Brooke Knows Best is a sequel to Hogan Knows Best, which ran on VH1 for four seasons and starred Hulk Hogan and his family.

The new show follows 20-year-old Brooke Hogan's life in Miami, but a recent episode titled "State of the Hogans" was shot locally. It shows Brooke dealing with the fallout from her parents' ongoing divorce.

It begins with images of Clearwater's wide beach and Pier 60 as Brooke says in a voiceover, "My Dad's dating, so I'm going back to Clearwater to get to know his new girlfriend."

After a commercial break, the episode starts up again at Brooke's penthouse condo in Miami, where she tells her roommates, "I'm actually going back to Tampa this weekend 'cause I haven't seen my Dad in a long time."

Ugh, a Tampa reference.

But the show quickly redeems itself by making Clearwater look cool. It shows a montage of images of the Memorial Causeway Bridge, the pier, beachfront condos and hotels, girls in bikinis, and a sign reading "Clearwater Beach."

That's followed by a scene at Hulk Hogan's beachfront house on Eldorado Avenue, where Brooke sees a photo of Hulk's 34-year-old blond girlfriend and says, "She's older than me, but she looks like me."

Meanwhile, Brooke's mother has been dating a 19-year-old.

Hulk says, "He's the same age as Nick," Brooke's brother.

"Eeeewwwww," Brooke responds.

Later, there's another montage of images — flamingos, sunbathers, boats, the big sundial on the BeachWalk promenade, and a sign reading "Beach Access — City of Clearwater."

In a scene on the beach, Brooke walks on the sugary sand with her father's new girlfriend. The two tall, shapely blonds look like clones of each other with their windblown hair, designer sunglasses and crisp white warmup outfits.

Later, Brooke's two roommates show up. The group of five goes to Clearwater's Municipal Marina and buzzes around Clearwater Harbor in a boat.

They pass by the Hogan family's waterfront mansion on Willadel Drive near Morton Plant Hospital. Brooke's mother, Linda Hogan, lives there. Brooke wants to pull up to the dock and pet three family dogs who are barking at the boat, but Hulk says he's not allowed to. He'd get arrested. The cold reality of the divorce hits Brooke, who bursts into tears.

All drama aside, this kind of free exposure is catnip for local tourism officials, who usually have to pay big money for TV time.

"We want the world to see our beach," said Sheila Cole, executive director of the Clearwater Beach Chamber of Commerce.

"Anything that shows off the beach, and in this case that beautiful BeachWalk, that's very positive," said Jennifer Parramore, director of the St. Petersburg/Clearwater Film Commission. "If you dig into the demographics of that program's viewers, they're young and it puts a nice, youthful, vibrant spin on the destination."

Mike Brassfield can be reached at or (727) 445-4160.

Airings of the Brooke Knows Best episode "State of the Hogans" on VH1:

• 4:30 p.m. today

• 9 p.m. Friday

• 10:30 p.m. July 2

• 11 a.m. and 8 p.m. July 5

• 4 p.m. July 9

• 11 a.m. July 11

• 5:30 p.m. July 12

• 2:30 p.m. July 17

Brooke Hogan's show features Clearwater Beach 06/23/09 [Last modified: Tuesday, June 23, 2009 7:17pm]
Photo reprints | Article reprints

© 2017 Tampa Bay Times


Join the discussion: Click to view comments, add yours

  1. In advertising, marketing diversity needs a boost in Tampa Bay, nationally


    TAMPA — Trimeka Benjamin was focused on a career in broadcast journalism when she entered Bethune-Cookman University.

    From left, Swim Digital marketing owner Trimeka Benjamin discusses the broad lack of diversity in advertising and marketing with 22 Squared copywriter Luke Sokolewicz, University of Tampa advertising/PR professor Jennifer Whelihan, Rumbo creative director George Zwierko and Nancy Vaughn of the White Book Agency. The group recently met at The Bunker in Ybor City.
  2. Tampa Club president seeks assessment fee from members


    TAMPA — The president of the Tampa Club said he asked members last month to pay an additional assessment fee to provide "additional revenue." However, Ron Licata said Friday that the downtown business group is not in a dire financial situation.

    Ron Licata, president of the Tampa Club in downtown Tampa. [Tampa Club]
  3. Under Republican health care bill, Florida must make up $7.5 billion


    If a Senate bill called the Better Care Reconciliation Act of 2017 becomes law, Florida's government would need to make up about $7.5 billion to maintain its current health care system. The bill, which is one of the Republican Party's long-promised answers to the Affordable Care Act imposes a cap on funding per enrollee …

    Florida would need to cover $7.5 billion to keep its health care program under the Republican-proposed Better Care Reconciliation Act of 2017.  [Times file photo]
  4. Amid U.S. real estate buying binge by foreign investors, Florida remains first choice

    Real Estate

    Foreign investment in U.S. residential real estate recently skyrocketed to a new high with nearly half of all foreign sales happening in Florida, California and Texas.

    A National Association of Realtors annual survey found record volume and activity by foreign buyers of U.S. real estate. Florida had the highest foreign investment activity, followed by California and Texas. [National Association of Realtors]
  5. Trigaux: Tampa Bay health care leaders wary of getting too far ahead in disruptive times


    Are attempts to repeal Obamacare dead for the foreseeable future? Might the Affordable Care Act (ACA), now in dire limbo, be revived? Will Medicaid coverage for the most in need be gutted? Can Republicans now in charge of the White House, Senate and House ever agree to deliver a substitute health care plan that people …

    Natalia Ricabal of Lutz, 12 years old, joined other pediatric cancer patients in Washington in July to urge Congress to protect Medicaid coverage that helped patients like Ricabal fight cancer. She was diagnosed with Ewing's sarcoma in 2013 and has undergone extensive treatments at BayCare's St. Joseph's Children's Hospital in Tampa. [Courtesy of BayCare]