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DreamWorks Animation unveils plans for $2.4 billion Shanghai complex

Jeffrey Katzenberg, CEO of DreamWorks Animation, third from right, with representatives from the Shanghai government, unveil the master plan Thursday for the $2.4 billion DreamCenter entertainment complex in Shanghai, China, due to open in 2017.

Associated Press

Jeffrey Katzenberg, CEO of DreamWorks Animation, third from right, with representatives from the Shanghai government, unveil the master plan Thursday for the $2.4 billion DreamCenter entertainment complex in Shanghai, China, due to open in 2017.

SHANGHAI — DreamWorks Animation and Chinese partners unveiled designs Thursday for a $2.4 billion entertainment complex in Shanghai, expanding Hollywood's growing ties with China.

The "DreamCenter," due to open in 2017, will have a 500-seat IMAX cinema with international film festivals and red carpet events in mind, bars, restaurants and performance venues, the companies said. It will also showcase a "Dream Avenue" theater district modeled after London's West End and New York City's Broadway.

The project is led by Kung Fu Panda and Shrek maker DreamWorks Animation, Chinese investment fund CMC Capital Partners, whose owners include state-owned companies, and Hong Kong developer Lan Kwai Fong.

"This will become the world's third great urban center of entertainment and arts alongside New York's Broadway and London's West End," DreamWorks Animation CEO Jeffrey Katzenberg said at a news conference in a former cement factory, which will become one of the performance venues.

The area near the 2010 Shanghai Expo site in the city will also include the headquarters of animation production company Oriental DreamWorks, a joint venture between DreamWorks and Chinese partners which will produce Kung Fu Panda 3.

The 40-acre site includes eight outdoor events plazas.

The project gives Shanghai an opportunity to diversify beyond its status as a financial and manufacturing center by adding media and cultural industries.

Another project highlighting Hollywood's influence in China is Shanghai Disneyland, the first Disney park on the Chinese mainland. It is scheduled to open in the city's Pudong district at the end of next year.

DreamWorks Animation unveils plans for $2.4 billion Shanghai complex 03/20/14 [Last modified: Thursday, March 20, 2014 7:57pm]
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