Thursday, June 21, 2018
Business

Florida tourism makes second post-Irma marketing push (w/video)

TALLAHASSEE — Now that the dust has settled from Hurricane Irma, Visit Florida, the taxpayer-funded tourism organization, is beginning the second phase of its aggressive efforts to bring tourists back to Florida.

"We are doubling down on our efforts to show visitors across the world that Florida is open for business," Ken Lawson, CEO of Visit Florida, said in a statement Thursday.

The organization is pushing its ads across broadcast, print, transit and digital billboard mediums in markets that typically feed into Florida tourism to help dispel any rumors that the Sunshine State isn't recovered enough to welcome visitors.

The ads, which will include photos of popular Florida tourist destinations post-storm, will run from Oct. 16 through Nov. 26. Visit Florida sent video crews out shortly after the hurricane to showcase businesses and locations that recovered quickly.

COMPLETE COVERAGE:Find all our coverage about Hurricane Irma here

Both phases of the campaign cost $5 million combined.

Among the cities in which the ads will appear are Atlanta, Boston, Chicago, Dallas, New York, Philadelphia and Washington, D.C.

One of the broadcast ads released online Wednesday features a compilation of sunny beaches and harbors in St. Petersburg, the Keys, Coconut Grove and Grayton Beach in the weeks following Hurricane Irma. It closes by imploring viewers to "Find your moment of sunshine."

RELATED COVERAGE: Tampa Bay hotels, beaches try to lure tourists back after Hurricane Irma

The first phase of the marketing campaign focused on Facebook Live videos, which Visit Florida said garnered 4.9 million viewers.

Visit Florida is aiming to bring a record 120 million tourists to the state this year.

The positive push comes just as the organization was thrust into a more negative light: State lawmakers continue to investigate Visit Florida's spending habits. The latest: The Florida House Public Integrity & Ethics Committee will subpoena records from C. Patrick Roberts, who had contracts with Visit Florida.

A Naples Daily News report said that the organization committed to paying MAT Media LLC, Roberts' company, $2.8 million in 2012.

House will subpoena records of TV executive's Visit Florida deals

Contact Malena Carollo at [email protected] or (727) 892-2249. Follow @malenacarollo on Twitter.

 
Comments
Domain Homes: Buyers love them, some others don’t

Domain Homes: Buyers love them, some others don’t

TAMPA — When the 2008 financial crash brought down the nation’s housing market, hundreds of home builders went out of business. Among them was Sharon McSwain Homes in Atlanta, forced to liquidate in 2009.But just as developers like to develop, builde...
Updated: 1 hour ago
Orlando airport first to scan faces of U.S. citizens on international flights

Orlando airport first to scan faces of U.S. citizens on international flights

Associated PressFlorida’s busiest airport is becoming the first in the nation to require a face scan of passengers on all arriving and departing international flights, including U.S. citizens, according to officials there. The expected announcement T...
Updated: 3 hours ago
Saboteur or whistleblower? Battle between Elon Musk and former Tesla employee turns ugly, exposing internal rancor

Saboteur or whistleblower? Battle between Elon Musk and former Tesla employee turns ugly, exposing internal rancor

Hours after Tesla had sued its former employee on charges he had stolen company secrets, and days after chief Elon Musk had called him a saboteur, the Silicon Valley automaker made a startling claim. The company had received a call from a friend of t...
Updated: 5 hours ago
Armature Works developers sue Ulele and city of Tampa over use of nearby building

Armature Works developers sue Ulele and city of Tampa over use of nearby building

TAMPA — Two of the city’s hottest developers — the companies behind Ulele and the Armature Works — are heading to court over control of an old city building that sits between the hit eateries. Both want to redevelop the city&...
Updated: 6 hours ago
WTR Pool and Grille brings ‘fun dining’ pool party scene to Tampa

WTR Pool and Grille brings ‘fun dining’ pool party scene to Tampa

Mike Piper has traveled to Las Vegas and Miami and enjoyed the fun, daytime, party pool scene that the two cities have to offer.Now he aims to bring that same atmosphere to Tampa with a new dining and hang out spot. WTR Pool & Grill opened on Sunday ...
Updated: 8 hours ago
Grace Family Church gives thrift stores an upgrade in South Tampa

Grace Family Church gives thrift stores an upgrade in South Tampa

A new resale store has made its way to South Tampa. Grace Family Church recently opened Vintage Etc., to provide affordable, quality merchandise to the community and continue its outreach to help families in need in a loving Christian environment. "W...
Updated: 8 hours ago
2.4 million Floridians expected to travel for Fourth of July

2.4 million Floridians expected to travel for Fourth of July

Summer has officially started and so have summer travel plans. About 2.4 million Floridians are expected to travel for the Fourth of July holiday weekend, up 6.3 percent from last year, according to AAA, The Auto Club Group."We are already seeing a b...
Updated: 8 hours ago
Taylor Morrison builds in Wesley Chapel

Taylor Morrison builds in Wesley Chapel

Taylor Morrison will build a new subdivision off of Boyette Road between Wesley Chapel Boulevard and Overpass Road.The builder and developer recently broke ground on Chapel Chase, set on approximately 40 acres just north of New Tampa in Pasco County....
Updated: 8 hours ago
Grain and Berry Cafe to bring its healthy menu to USF area

Grain and Berry Cafe to bring its healthy menu to USF area

Grain & Berry Cafe opened in Palm Harbor, and now the healthy eatery is rapidly expanding throughout the Tampa Bay area.The healthy eatery opened a new location on E Fowler Ave near the University of South Florida in May, just 10 months after opening...
Updated: 9 hours ago
Supreme Court: Online shoppers can be forced to pay sales tax

Supreme Court: Online shoppers can be forced to pay sales tax

WASHINGTON — The Supreme Court says states can force online shoppers to pay sales tax.The 5-4 ruling Thursday is a win for states, who said they were losing out on billions of dollars annually under two decades-old Supreme Court decisions that impact...
Updated: 10 hours ago