Make us your home page

Guy Harvey brings fishing brand to St. Pete Beach TradeWinds resort

ST. PETE BEACH — World-renowned marine artist Guy Harvey plans to rebrand the TradeWinds Sandpiper Suites with his signature sportfishing motif.

The first Guy Harvey Outpost in the United States is scheduled to open in 2013, after a $3 million renovation to the 211-room beachfront resort that begins next week. The partnership was announced at a news conference Thursday afternoon at the Miami International Boat Show.

"This is a perfect fit for us," said Keith Overton, president of the TradeWinds Island Resorts. "Guy Harvey has a tremendous fan base, and the Tampa Bay area sells more of his T-shirts than any other place in the word."

Harvey, a 56-year-old native of Jamaica, is a marine biologist whose realistic depictions of billfish garnered him an international following. His fishing T-shirts, worn by everyone from toddlers to retirees, depict the sea's top predators in action.

"Guy's art offers a truly unique perspective," said Overton, also an avid angler. "But the way you get that is by being in the water."

Harvey, who holds a doctorate in fisheries management from the University of the West Indies, pioneered a diving technique that allowed him to photograph free-swimming billfish in the open ocean. In the years that followed, Harvey became an ardent supporter of marine conservation, adding his name and fortune to a variety of causes.

The $3 million rebranding will include incorporating Guy Harvey art throughout the public and exterior spaces of the hotel.

Guy Harvey decor will also adorn guest rooms, which will get new carpet, paint, artwork and flat-screen TVs.

The hotel's gift shop will make way for a Guy Harvey Adventure Center, which will feature his signature clothing as well as other marine-related goods. The existing restaurant will get a facelift, and the owners plan to develop a second, upscale restaurant featuring the Guy Harvey brand.

The Outpost property will remain owned and managed by the TradeWinds, which will share privileges with its larger, sister property, the TradeWinds Island Grand. Guy Harvey Outpost has already rebranded two properties, one in Bimini and the other on Rum Cay in the Bahamas.

"We looked all over for our first U.S. location, and St. Pete Beach, with its access to both Tampa Bay and the Gulf of Mexico, seemed like the perfect location," said Mark Ellert, company president. "It is a marine research hub with more aquariums, universities, colleges than any other place in America."

Ellert and Overton said the new Guy Harvey Outpost plans to take an active role in the local fishing and marine studies scene.

"We hope to promote the whole lifestyle," Ellert added. "We think that this will quickly become a vacation destination. The Tampa Bay area has so much to offer. We are happy to be part of it."

Guy Harvey brings fishing brand to St. Pete Beach TradeWinds resort 02/16/12 [Last modified: Thursday, February 16, 2012 9:55pm]
Photo reprints | Article reprints

© 2017 Tampa Bay Times


Join the discussion: Click to view comments, add yours

  1. Report slams Pinellas construction licensing agency and leaders

    Local Government

    LARGO — The Pinellas County Construction Licensing Board mismanaged its finances, lacked accountability and disregarded its own rules, according to a scathing report released Wednesday by the county's inspector general.

    Rodney Fischer, the executive director of the Pinellas County Construction Licensing Board, resigned in January.  [SCOTT KEELER   |   Times]
  2. A meatless burger that tastes like meat? Ciccio Restaurants will serve the Impossible Burger.

    Food & Dining

    TAMPA — The most red-hot hamburger in the nation right now contains no meat.

    Ciccio executive chef Luis Flores prepares an Impossible Burger Wednesday at the Epicurean Hotel Food Theatre in Tampa.
  3. Construction starts on USF medical school, the first piece of Tampa's Water Street project


    TAMPA — Dozens of workers in hard hats and boots were busy at work at the corner of South Meridian Avenue and Channelside Drive Wednesday morning, signaling the start of construction on the University of South Florida's new Morsani College of Medicine and Heart Institute.

    Construction is underway for the new Morsani College of Medicine and USF Health Heart Institute in downtown Tampa. This view is from atop Amalie Arena, where local officials gathered Wednesday to celebrate the first piece of what will be the new Water Street District. The USF building is expected to open in late 2019. [ALESSANDRA DA PRA  |   Times]
  4. Tampa Bay among top 25 metro areas with fastest growing economies

    Economic Development

    Tampa Bay had the 24th fastest growing economy among 382 metro areas in the country for 2016. According to an analysis by the U.S. Bureau of Economic Analysis, Tampa Bay's gross domestic product, or GDP, increased 4.2 percent from 2015 to 2016 to hit $126.2 billion.

    Tampa Bay had the 24th fastest growing economy in the country for 2016. Rentals were one of the areas that contributed to Tampa Bay's GDP growth. Pictured is attorney David Eaton in front of his rental home. 
  5. Tampa Bay cools down to more moderate home price increases

    Real Estate

    The increase in home prices throughout much of the Tampa Bay area is definitely slowing from the torrid rate a year ago.

    This home close to Bayshore Boulevard in Tampa sold for $3.055 million in August, making it Hillsborough County's top sale of the month. [Courtesy of Bredt Cobitz]