Sunday, December 17, 2017
Business

Legoland discounts advance ticket prices with Pick-a-Date

If you can plan in advance, Legoland ticket prices just got a little less expensive.

The Winter Haven theme park has announced a new ticket pricing system that allows "guests a quick and convenient way to save on single-day park admission with the launch of its new online variable pricing program."

The "Pick-a-Date and Save" program lets Legoland guests go online and choose a date eight or more days in advance. The guest saves $15 per admission ticket (as low as $64 for adults, and $54 for children 3 to 12 and adults 60 and older). A one-day regular ticket start at $79 for adults, and $69 for children 3 to 12 and adults 60 and older.

Previously, online tickets to Legoland were good for any day. Under the new pricing system, guests must pick a date for the discount but also can buy open-ended tickets at full price. Pick-a-Date tickets are nonrefundable but Legoland will try to work with guests if an emergency arises and they can't get to the park, Swidler said.

Can't book that far ahead? Guests can save $10 per ticket when planning a trip two to seven days in advance. The savings apply to the main theme park as well as the water park for one-day or two-day park visits.

"Legoland Florida's new Pick-a-Date and Save program is one of the first of its kind in variable pricing for theme parks in Central Florida and throughout the nation," said Adrian Jones, general manager of Legoland Florida. "Families no longer need discounts or other special offers to save year-round at Legoland Florida. Simply put, families who plan ahead now get additional savings."

The variable pricing system had been in the works for a while and launched Feb. 5. It mirrors other industries that adjust prices depending on the length of advance purchase, such as airlines and hotels.

"We hope it will drive people to plan their vacations,'' said Jill Swidler, marketing manager for Legoland Florida.

Legoland Florida is the latest Merlin Entertainments Group park to offer the pricing program. Legoland California in Carlsbad and Legoland Windsor in the United Kingdom also have it.

Built on the grounds of the former Cypress Gardens, Legoland opened in 2011 and added a water park last year. The water park will be open daily March 9 through April 21 and during weekends in May. It opens daily for the summer beginning May 25.

For more information, go to florida.legoland.com or call toll-free 1-877-350-5346. Legoland is at 6000 Cypress Gardens Blvd., Winter Haven.

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