Make us your home page
Instagram

New name imminent for Hillsborough County's tourism agency

TAMPA — The name Tampa Bay & Co. will be gone by the end of the month.

That's when the tourism agency that markets Tampa and Hillsborough County will unveil its new name. But Santiago Corrada, the agency's new CEO, wouldn't reveal that new brand during a tourism pep rally at Tampa International Airport. He said the new name would better describe the agency's purpose while still incorporating it with the greater Tampa Bay region, especially the beaches of Pinellas County.

"We have beaches, culture, dining, attractions," said Corrada, whose first official day was Monday. "When you tie it all together, it's a great destination."

Tampa Bay & Co.'s job is to use public money to market Hillsborough and book the Tampa Convention Center. It was called the Tampa Bay Convention and Visitors Bureau when it adopted the current name in 2007. That led to some criticism that the new name did not adequately explain what the agency did.

The new name, though, could seem very familiar. Many tourism agencies, like the state agency Visit Florida, already use "visit" in their name. The URL for the Hillsborough tourism agency's website is also visittampabay.com.

New name imminent for Hillsborough County's tourism agency 05/06/13 [Last modified: Monday, May 6, 2013 10:45pm]
Photo reprints | Article reprints

© 2017 Tampa Bay Times

    

Join the discussion: Click to view comments, add yours

Loading...
  1. Strategic Property Partners launches website for Water Street Tampa

    Business

    Strategic Property Partners has launched its official website for Water Street Tampa, its 53-acre redevelopment project in downtown Tampa Tuesday.

    Strategic Property Partners on Tuesday announced the name of its new development: Water Street Tampa. [Photos courtesy of SPP]
  2. ReliaQuest CEO Brian Murphy named sole Tampa Bay winner in EY state entrepreneur contest

    Business

    ReliaQuest founder and CEO Brian Murphy was named one of nine winners statewide and the only one from the Tampa Bay area in the Ernst and Young Entrepreneur Of The Year 2017 Florida Awards program. Murphy won in the IT security division after starting ReliaQuest in 2007. Five of the nine winners were from the Miami …

    Tampa's ReliaQuest founder and CEO Brian Murphy was named one of nine winners statewide and the only one from the Tampa Bay area in the Ernst and Young Entrepreneur Of The Year 2017 Florida Awards program. Murphy won in the IT security division after starting ReliaQuest in 2007.
  3. U.S. Rep. Charlie Crist and estranged wife Carole put Beach Drive condo on the market

    Real Estate

    ST. PETERSBURG — U.S. Rep. Charlie Crist and his estranged wife, Carole, have put their Beach Drive condo on the market for $1.5 million.

    Former Florida Gov. and current U.S. Rep. Charlie Crist and his estranged wife, Carole, have put their condo in downtown St. Petersburg on the market for $1.5 million. [Courtesy of Rhonda Sanderford]
  4. First WannaCry, now cyberattack Petya spreads from Russia to Britain

    Business

    Computer systems from Russia to Britain were victims of an international cyberattack Tuesday in a hack that bore similarities to a recent one that crippled tens of thousands of machines worldwide.

    A computer screen cyberattack warning notice reportedly holding computer files to ransom, as part of a massive international cyberattack, at an office in Kiev, Ukraine, on Tuesday.  A new and highly virulent outbreak of malicious data-scrambling software appears to be causing mass disruption across Europe.
[Oleg Reshetnyak via AP]