Visit Florida, the state's official tourism marketing arm, picked its chief marketing officer, Will Seccombe, as its new president and CEO. Seccombe had served as the acting head of the organization since CEO Chris Thompson left to run Brand USA. The selection process proved controversial. After giving $45,000 to a recruiting firm to scour the nation for a new CEO, Visit Florida found only two candidates — both from local Florida tourism agencies. Visit Florida board members originally considered naming Seccombe to the position, but grew worried that making that decision unilaterally could upset the agency's chief funders — Gov. Rick Scott and the Florida Legislature. So the board opted instead to do a national search. Seccombe, who served four years as Visit Florida marketing chief, has 23 years of industry experience that includes 19 years in Colorado.