Make us your home page

Super Bowl a big payday for Tampa Bay

Frank Supovitz, NFL senior vice president of events, spoke for National Tourism Week.


Frank Supovitz, NFL senior vice president of events, spoke for National Tourism Week.

ST. PETERSBURG — A news flash from the NFL: the biggest money flowing into the Tampa Bay area from Super Bowl XLIII next year won't come from the game itself.

"The real economic driver is all the other stuff that happens'' around it, said Frank Supovitz, the league's senior vice president of events, at the annual lunch in Pinellas County for National Tourism Week on Friday.

The game at Raymond James Stadium on Feb. 1 will be preceded by a slew of public and private events such as the NFL Charities Bowling Tournament, Super Bowl Gospel Celebration, Taste of the NFL and Super Bowl Saturday Night.

About 150,000 visitors will converge on the area, though there are seats for only 75,000 or so, said Supovitz. "An awful lot of people,'' he said, "are coming just to have fun.''

The average visitor will spend $350 a day and stay four days. Corporations will spend about $20-million on parties and other hospitality. One independent study of spending at the previous Super Bowl in Arizona pegged the economic impact at $500-million, said Supovitz.

The NFL has reserved 14,631 room nights in Pinellas, which has a total inventory of about 30,000 rooms. That doesn't include lodging booked by visitors on their own or blocks of rooms already reserved for fans.

Hillsborough County has committed to supply the league with 31,200 room nights, with a similar-sized block set aside in the Orlando area.

Supovitz told a crowd of about 400 at the Renaissance Vinoy Resort & Golf Club that exposure from the Super Bowl will pay off in corporate meetings and conventions. "It's a legacy left behind of what your community is all about,'' he said. "This is an opportunity for you to glow before that audience.''

Steve Huettel can be reached at or (813) 226-3384.

150,000 Visitors expected to converge on the region for Super Bowl LVIII next year.

$350 Amount the average visitor is expected to spend a day over a four-day stay.

$20M Amount corporations are expected to spend on hospitality.

$500M Economic impact to Arizona, host of this year's Super Bowl.

Super Bowl a big payday for Tampa Bay 05/09/08 [Last modified: Friday, October 24, 2008 1:40pm]
Photo reprints | Article reprints


Join the discussion: Click to view comments, add yours

  1. Florida's unemployment rate remains the same


    After four consecutive months of decline, Florida's unemployment rate is leveling out. The state's unemployment rate was 4.1 percent in July, the same as June according to state figures released Friday.

    Florida's unemployment rate was 4.1 percent in July, unchanged from June, state figures released Friday said. Pictured is a job fair. | [Times file photo]
  2. Shell of Old GM Surfaces in Court Fight Over Ignition Flaw


    DETROIT — For eight years, the shell of prebankruptcy General Motors has lingered on in the form of "old GM" — first as a corporate entity and now as an obscure trust designed to settle debts and claims left over from the company's huge financial collapse.

  3. Pinellas wants to see impact of tourism bucks spent on big events

    Local Government

    CLEARWATER –– Pinellas County relies on more than just beaches to attract visitors. County government also spends millions to help sponsor big-name events to draw even more tourists.

    The Pinellas County Tourist Development Council awareded up to $250,000 to help sponsor the 2018 Firestone Grand Prix of St. Petersburg. [CHRIS URSO   |   Times]
  4. Appointments at the Tampa Metropolitan Area YMCA and the Straz Center highlight this week's Tampa Bay business Movers & Shakers



    The Tampa Metropolitan Area YMCA has named Matt Mitchell its new chief executive officer, effective Oct. 16. Selected by the Y's CEO Search Committee following a five-month search, Mitchell will succeed Tom Looby, who is retiring. Looby has served the Y Movement for 37 years, the past 10 …

    The Tampa Metropolitan Area YMCA has named Matt Mitchell as its new Chief Executive Officer. [Handout photo]
  5. Rep. Larry Ahern gets roughed up by Clearwater City Council

    State Roundup

    It seemed innocuous enough: an "end of session report" from state Rep. Larry Ahern, R-Seminole, to the Clearwater City Council.

    Then Ahern got taken to the woodshed.

    Rep. Larry Ahern is vying for a seat on the Pinellas commission.