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Tampa Bay area's Super Bowl boon dwarfed by Phoenix's last year

Tampa Bay area hotels didn't cash in on the Super Bowl as much as hotels in the last two host cities for the big game. Fewer visitors booked rooms for the three-day weekend here and they paid lower rates than in the Phoenix area last year and Miami in 2007, according to Smith Travel Research. Visitors bought nearly 107,000 room nights, down 19 percent from last year's sales in Phoenix. The average daily room rate of $240.99 was 22.5 percent below Phoenix's $310.90, though more than double the Tampa Bay area's average of $108.63 for the same weekend a year earlier. Total room revenue for the Super Bowl hit $25.8 million, which was $15.4 million, or 37 percent, less than hotels raked in during last year's Super Sunday weekend. "All indications point to room demand and average daily rate being lower … because of the current economic conditions," wrote Duane Vinson, a vice president at Smith Travel. The bay area's numbers were slightly better than those posted by Detroit hotels for 2006 Super Bowl.

Tampa Bay area's Super Bowl boon dwarfed by Phoenix's last year 02/27/09 [Last modified: Friday, February 27, 2009 8:20pm]
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