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Universal elbows in on Disney's Super Bowl ad theme

With NBC Universal televising this year's Super Bowl broadcast and resorting to discounting to sell the last 12 TV ad spots, the company's Orlando theme park may use the opportunity to one-up the perennial postgame Super Bowl "I'm going to Disney World" publicity stunt. Universal teased the media this week by sending out a video preview of its own Super Bowl spot that will run once and "make an unprecedented offer." The preview shows a young boy running dressed in a cape pretending to be a superhero and mentions an offer that will make someone "feel superhuman again."

Universal elbows in on Disney's Super Bowl ad theme 01/28/09 [Last modified: Wednesday, January 28, 2009 8:09pm]

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