Tuesday, May 22, 2018
Business

Treasure Trove Mini-Mall gives real estate broker a way to assist clients

HUDSON — Lana Black has been a real estate broker in Pasco County for more than 30 years, and she's never had a problem selling a house. But once a house is sold, many clients have the added burden of dealing with home furnishings.

"Some of my (older) clients may be going into assisted living or to live with their children," Black said. "Or they are downsizing and moving to a smaller place. ... I often hear, 'Now that I sold my house, what can I do with all this stuff?' "

Black's solution: Treasure Trove Mini-Mall & Consignments. Black started the business four years ago, mostly to offer her services to handle estates. It began with a 400-square-foot room, which quickly moved to a 4,200-square-foot facility. About two years ago, Treasure Trove moved to its newest location in Point Plaza, northwest of the intersection of U.S. 19 and State Road 52. The store boasts 29,000 square feet and is filled with all sorts of "treasures" — a blend of antiques, furniture, jewelry, dishes, artwork, musical instruments, holiday decor and other items. In fact, one could decorate a room or an entire house by shopping at the store.

"Everyone seems to love it," Black said. "It helps my clients who need help handling estates ... and it helps numerous vendors and consignors who needed an outlet to sell their items."

The store is also home to Black's realty business, Aqua Sea Realty. And it has a Mermaid Room, available to rent for meetings and parties. There is a special wedding section (Ooh La La Salon), a red hat section and even a "man cave" area where folks can sit on the sofa and watch TV while their spouses shop. In addition, shoppers can buy soft drinks and snacks (sandwiches and other lunch items are offered on weekends) and sit at one of the cafeteria-style tables. Also, with the exception of December, Treasure Trove holds estate sales on the last full weekend of each month.

Treasure Trove has about 100 vendors and 600 consignors. Shoppers come from all over — as far away as Ocala, St. Petersburg, Tampa and Zephyrhills.

Much of the store's success, Black says, lies with the relationship vendors and shoppers have with the store manager, Darlene Brush, who has been with Treasure Trove for four years.

"She is a great manager," Black said.

Brush fills many roles at the store and is often found on the floor, assisting and chatting with customers. In fact, she knows many of the regulars by name. She is often seen working the cash register, getting furniture ready for pickup or even cleaning a spill on the floor. She has also been busy this month decorating for the holidays.

To many of the vendors, Brush is also a friend.

"Darlene always comes through for us," said Heidi Hanna, owner of Heidi's Doll Closet and a Treasure Trove vendor for three years.

"They are all my people," Brush said. "They are a big part of the store."

Treasure Trove has several special events scheduled during December. Four themed Christmas trees, with decorations, will be raffled on Dec. 18, with proceeds benefiting food pantries and the SPCA. Also, Santa will visit on Dec. 16, 18 and 23, and children may receive free toys and candy. (Parents should bring a camera.)

Black says she doesn't take pay from Treasure Trove, but does it more as a community service. She said that since she is "nearing 70," she knows how difficult it is for older residents who find themselves needing to downsize.

"Selling the house is easy," she said.

Black admits the Treasure Trove is something she enjoys.

"I love it," she said. "It's a fun place to be, and our patrons feel that way, too."

Comments
FPL parent wants to expand its Florida footprint with new purchase

FPL parent wants to expand its Florida footprint with new purchase

TALLAHASSEE ó The parent company of Florida utility giant Florida Power & Light announced Monday that it will buy the largest electricity producer in Northwest Florida, Gulf Power, in a $6.4 billion deal.Juno Beach-based NextEra Energy Inc. said in a...
Updated: 5 hours ago
One of Ybor Cityís most historic blocks about to see construction of four-story boutique hotel

One of Ybor Cityís most historic blocks about to see construction of four-story boutique hotel

TAMPA ó Developers are poised to launch construction this week on one of Ybor Cityís biggest new projects in years ó a four-story, $50 million boutique hotel being created by a Chicago company that seeks out neighborhoods rich in color and character....
Updated: 7 hours ago
Shoppers begin Publix boycott as chain continues supporting Adam Putnam for governor

Shoppers begin Publix boycott as chain continues supporting Adam Putnam for governor

Publix has been Floridaís favorite grocery chain for decades ó but some shoppers are turning their backs on the store after learning it donated more than half a million dollars to gubernatorial candidate Adam Putnam. A handful of state advocacy group...
Updated: 10 hours ago
GasBuddy predicts plunge in summer travel, blames gas prices

GasBuddy predicts plunge in summer travel, blames gas prices

At least one gas price tracker expects rising fuel prices to sharply curtail summer travel. "For all those that have said summer travel will be unaffected by high gas prices, we offer thousands of respondents who have strongly indicated thatís not tr...
Updated: 10 hours ago
Barack and Michelle Obama are becoming television and film producers for Netflix

Barack and Michelle Obama are becoming television and film producers for Netflix

Netflix announced a production deal Monday with Barack and Michelle Obama that will see the former first couple create a wide range of content for the streaming service.The deal, talks for which had first been reported in March, will encompass a wide...
Published: 05/21/18
Starbucks: You donít have to buy coffee to sit in our cafes or use our restrooms

Starbucks: You donít have to buy coffee to sit in our cafes or use our restrooms

Starbucks is now allowing people to use its restrooms and sit in its cafes and patios even if they do not buy anything.The coffee giant on Saturday announced its new policy, which says that customers, including those who did not make a purchase, can ...
Published: 05/21/18

Hernando Business Digest for May 25

Business digestBrieflyHOSPITAL UPGRADES SURGICAL SYSTEM: Oak Hill Hospital recently acquired the latest da Vinci Xi Surgical System, which has broader capabilities than prior generations of the system. The new system is designed with the goal of furt...
Published: 05/21/18
Camping without the hassle: New service rents you all the gear you need, plus the car

Camping without the hassle: New service rents you all the gear you need, plus the car

One day in April, I returned from a camping trip - a quick 24 out of the city - and ran a load of laundry. Whatís more telling is what I didnít do.I didnít hose down a muddy tent, I didnít soak a shoddily cleaned pot, and I categorically did not empt...
Published: 05/19/18
Romano: Save your money, sports betting wonít be in Florida anytime soon

Romano: Save your money, sports betting wonít be in Florida anytime soon

It is the middle of the day and the beginning of the off-season at Tampa Bay Downs. That means the action is limited to simulcast wagering, and that means the televisions outnumber the bettors.The parimutuel industry is long past its heyday in Americ...
Published: 05/19/18
Son of Crabby Billís founder leaves complex legacy of troubled projects and good deeds

Son of Crabby Billís founder leaves complex legacy of troubled projects and good deeds

SOUTH PASADENA ó Like his father, who founded the Crabby Billís seafood restaurant chain, John Loder Sr. had a larger-than-life personality. That was one reason he dived into the real estate business, becoming a well-known, if at times controversial ...
Published: 05/18/18
Updated: 05/21/18