Make us your home page

U.S. newspaper circulation is flat, online share up

Newspaper circulation across the country fell 0.2 percent daily but rose 0.6 percent on Sundays for the six months ending Sept. 30.

Online news continued to account for a bigger chunk of newspaper circulation, according to the semiannual readership snapshot of 600 newspapers released Tuesday. On average, digital circulation accounted for more than 15 percent of newspapers' total circulation, up from just under 10 percent a year ago.

At the Tampa Bay Times, daily circulation jumped 30 percent to 313,003 while Sunday circulation fell 6 percent to 379,375. The rise in daily circulation — the third-biggest jump among the top 25 newspapers — was driven largely by inclusion of *tbt, a Monday-to-Friday tabloid that uses content from the Times. The inclusion of the so-called "branded edition" helped the Times remain the largest paper in Florida by a wide margin.

Other newspapers also added branded editions and higher digital circulation to their totals, driving up their circulation figures substantially in some cases. The Tampa Tribune, for instance, saw circulation of its standard print edition fall both daily and Sunday, but its overall circulation rose significantly Monday to Saturday because of the inclusion of branded editions.

Joe DeLuca, Tampa publisher and vice president of the Times, said the Times' Sunday circulation was affected in part by a price increase and by "extreme couponing," which temporarily inflated circulation figures a year ago.

DeLuca highlighted circulation growth in Hillsborough and central Pasco counties in particular, where the Times added more than 13,000 home delivery subscribers daily and more than 11,500 on Sundays.

"Clearly, the market is responding very positively to our product and new name," he said.

Formerly called the St. Petersburg Times, the newspaper changed its name to Tampa Bay Times in January to reflect its broader audience.

The Times is currently the 21st largest newspaper on Sunday and the 15th largest daily circulation paper in the country.

Based on print edition alone, the paper has the 12th largest Sunday circulation nationwide.

Circulation of Florida newspapers

Tampa Bay Times313,003+30%379,375-6%
Tampa Tribune173,302+25%271,658+5%
Orlando Sentinel162,636-5%t271,824-5%
South Florida

Miami Herald**135,533-16%189,818-9%
Palm Beach Post88,231-7%142,679+16%
Florida Times-Union91,549-8 %143,991-10%

Circulation of other prominent newspapers

Wall Street Journal2.3M+9%n/a n/a
USA Today1.7M-4%n/a n/a
New York Times1.6M+40%2.1M+28%
Los Angeles Times641,369+12 %962,192+6 %
Washington Post462,228-9%674,751-20%

* Average daily circulation Monday through Friday. ** Does not include El Nuevo Herald Source: Audit Bureau of Circulations

U.S. newspaper circulation is flat, online share up 10/30/12 [Last modified: Tuesday, October 30, 2012 10:43pm]
Photo reprints | Article reprints

© 2017 Tampa Bay Times


Join the discussion: Click to view comments, add yours

  1. Bucs and Bucks: HBO's Hard Knocks series boosts local businesses


    TAMPA — Men can enjoy yoga, including the most athletic ones. That is the message that the co-founder of Camp Tampa, a fitness studio located in South Tampa, wants to push after a few Tampa Bay Buccaneers players were shown practicing on HBO's television series Hard Knocks.

    Longtime hairstylist, Katie Ellwood styles Tampa Bay Buccaneers linebacker Kwon Alexander's hair last week at New Identities Hair Studio of Tampa Palms. The camera crew follows Kwon Alexander and other Bucs players during the team's training camp for the HBO show "Hard Knocks," a documentary television series about the ups and downs of an NFL training camp. [Courtesy of New Identities Hair Studio]
  2. Old Time Pottery adds store in Largo


    LARGO — A home decor and furniture store opened Thursday at 1111 Missouri Ave. N, according to a news release from the Central Pinellas Chamber of Commerce. This is Old Time Pottery's fourth location in the Tampa Bay area, joining stores in Kenneth City, New Port Richey and Brandon. The company, which has 41 …

  3. Tampa Bay has two new million-dollar ZIP Code areas — is yours one of them?

    Real Estate

    You might not be a millionaire, but chances are greater now that you live in a million-dollar Tampa Bay neighborhood.

    Tampa's ZIP Code 33606 is among the six bay area ZIPs in which at  least 10 percent of the homes are worth $1 million or more. This  Davis Islands home sold in January for $6.275 million. {Courtesy of Smith & Associates]
  4. Powerball jackpot climbs to $510 million, 8th largest


    DES MOINES, Iowa — The Powerball jackpot has climbed to an estimated $510 million, making it one of the largest in U.S. history.

    A store clerk pulls a Powerball ticket from the printer for a customer, Tuesday, in Hialeah, Fla. The Powerball jackpot has has rolled 18 times, since the June 14, drawing, resulting in an estimated $510 million for Wednesday night's drawing. [Associated Press]
  5. Security threat leads Florida to cancel prison visitation


    TALLAHASSEE — Visitation to all Florida state prisons has been canceled this weekend after evidence surfaced that inmates are planning possible uprisings to coincide with Saturday's march for prisoners' human rights in Washington, D.C.