Make us your home page
Instagram

Valpak Direct Marketing moving Largo headquarters to St. Petersburg

Valpak Direct Marketing Systems is moving its corporate headquarters from Largo to a St. Petersburg office park to get closer to its manufacturing center.

About 325 employees of the direct mail and digital marketing company will move to the new location at 805 Executive Center Drive West in Baypoint Commerce Center. Valpak said Wednesday that it has signed at eight-year lease for the site, beginning Dec. 7. The office park is near Gandy Boulevard at Dr. Martin Luther King Jr. Street N.

Another 50 workers will move from Largo to offices within the manufacturing center, where Valpak employs close to 400.

The move involves a wide range of employees — franchise support, national sales, the executive group, business finance, marketing, IT and graphic design — who have been based since the early 1990s in Largo offices rented from Harrod Properties. The Largo lease expires this year.

Valpak has long discussed moving employees closer to its 470,000-square-foot printing facility, a landmark complex in the Gateway area just west of Interstate 275 which opened in 2007.

"The new St. Petersburg location not only gives us closer proximity to the (manufacturing facility), but also allows us to draw from a larger, diverse work pool with access to more of the Tampa Bay area workforce," said Michael Vivio, president of Cox Target Media, Valpak's holding company. "We decided on St. Petersburg because we like the cluster of tech companies in the St. Petersburg area along with the energy and quality of people."

Vivio said there is room to expand within the company's new three-story building, but he declined to speculate about adding more workers.

"Business is good," he said, citing new beta partnerships for distribution of its digital coupons and the core strength of its print business, best-known for its familiar blue direct mail packets.

This will be the third corporate headquarters for the company, which was founded in Clearwater in 1968 by entrepreneur Terry Loebel. It is owned by Cox Media Group and Cox Enterprises in Atlanta.

Valpak Direct Marketing moving Largo headquarters to St. Petersburg 04/16/14 [Last modified: Wednesday, April 16, 2014 7:21pm]
Photo reprints | Article reprints

© 2017 Tampa Bay Times

    

Join the discussion: Click to view comments, add yours

Loading...
  1. New stores coming to Tyrone Square Mall, like Bath & Body Works

    Retail

    Tyrone Square Mall will welcome a half dozen new stores, like Bath & Body Works and MidiCi's The Neapolitan Pizza Company, this summer.

  2. Target Corp. reaches $18.5 million settlement with 47 states over data breach

    Retail

    Target Corp. has agreed to pay Florida $928,963 out of a newly-announced $18.5 million settlement over a huge data breach that occurred in late 2013.

    Forty-seven states and the District of Columbia have reached an $18.5 million settlement with Target Corp. to resolve the states' probe into the discounter's massive pre-Christmas data breach in 2013. 
[Associated Press]
  3. Gov. Rick Scott's family history of alcohol abuse could decide 'liquor wall' bill

    Legislature

    TALLAHASSEE — Gov. Rick Scott must decide Wednesday whether to let Walmart and other big-box stores sell liquor, and he says a factor in his decision is the history of alcohol abuse in his family.

    Florida Governor Rick Scott is considering a veto of a bill that would allow Walmart, Target and other big box retail stores to sell liquor. [Andres Leiva | Tampa Bay Times]
  4. Tampa lands Super Bowl in 2021

    Bucs

    TAMPA — Record rainfall in Los Angeles ultimately may end Tampa Bay's drought of hosting the Super Bowl.

    Mike Tomlin celebrates with LaMarr Woodley and Troy Polamalu after the Steelers beat the Cardinals in 


Super Bowl XLIII  on February 1, 2009 at Raymond James Stadium in Tampa. [Times files (2009)
  5. As St. Petersburg's Jabil Circuit broadens its business, it shrinks its name to Jabil

    Corporate

    St. Petersburg's Fortune 500 company, Jabil Circuit, informally tossed aside the "Circuit" in its name some time ago. That's because circuit board manufacturing, the company's core business for decades, has been squeezed out by a broader business agenda ranging from consumer packaging to supply chain management.

    Jabil Circuit informally dropped "Circuit" from its marketing material and signage, like at its St. Petersburg headquarters, years ago. Now it's official.
[Times file photo]